Dojo secures $1.2m from Boris Johnson’s London Co-Investment fund

The lifestyle app is the first to benefit from the new scheme which Mayor launched last year

London-based lifestyle app Dojo has raised a $1.2m seed round in the first investment made from the new London Co-Investment Fund launched by Boris Johnson last year.

The round was led by Playfair Capital, with participation from Saatchinvest and several angel investors including Harry Briggs and Young Gun Ross Bailey, founder of Appear Here.

Launched in 2014, Dojo aims to help Londoners discover the coolest events and places to eat and drink. Although it shares a marketplace with a host of competitors such as YPlan and Frugl, alongside more traditional publications such as Time Out – Dojo says it has a better understanding of its market and clients.

It will use the finance to launch a second iOS version of its  app and an android version in March, alongside expansion into overseas territories.

The Mayor’s London Co-investment Fund was created to invest in London- start-ups in the science and technology sectors to ensure the city thrives as a “hotbed for” progressive and innovative tech business.

Dojo co-founder, Robin Shimmin, said:

“We are super excited to launch Dojo V2, our team have been working day and night to build something truly special that we know young Londoners will love.

“We see a future where somebody will arrive in a city and check into a room with Airbnb, go on Dojo to find somewhere cool, then book an Uber to get there, all within five minutes – without leaving their smartphone”.

Discussing the investment, Boris Johnson, added: “This new fund was set up with the aim of helping ambitious and innovative tech companies just like Dojo to get the support they need to bring their ideas to reality and deliver jobs and growth for the capital. This is the first of many investments from the fund as we look to cement the capital’s reputation as one of the leading tech clusters in the world.”


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