Domino’s franchise expands offering with delivery robots

Pilot programme with London-based Starship Technologies’ robots will explore ways to expand pizza chain’s fleet ahead of major growth plans

Domino’s Pizza Enterprises has announced a partnership with London-based Starship Technologies to launch a pilot programme of delivery robots – featured in our Tech Trends for 2017 feature.

Run under the framework of Domino’s Robotic Unit (DRU), the Starship robots will start delivering pizzas within a one mile radius of the pizza chain’s stores in selected German and Dutch cities, before being rolled out worldwide.

The initiative is part of Domino’s exploration of new ways to expand its fleet ahead of major growth plans over the next five to 10 years.

Starship recently secured $17.2m in seed funding to help accelerate the development of pilot programmes in Europe and the US.

Don Meij, Domino’s Group CEO and managing director, commented: “[…] We are very excited to be partnering with Starship as it brings regular deliveries by robot one step closer to commercial operations.

“Robotic delivery units will complement our existing delivery methods, including cars, scooters and e-bikes, ensuring our customers can get the hottest, freshest-made pizza delivered directly to them, wherever they are.”

Ahti Heinla, CEO of Starship Technologies, said: “We’re shared in our vision with Domino’s to constantly improve convenience for the customer. Not only is Domino’s pizza delicious, but the perfect topping is giving back the luxury of time and control to the customer, and our robots are best placed to offer this.”


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