Dragon backs Inside Out Beauty

Peter Jones backs the growing water company


Peter Jones, the founder of Phones International and of Dragons’ Den fame, has invested into Inside Out Beauty, the water company behind the Sip range.

The business enjoyed a strong performance last year with sales rising from £40,000 to 500,000 last year as a result of deals with Tesco, Sainsbury’s and Boots complementing existing listings in stores such as Waitrose, Eat and Selfridges. However, now the company appears poised for more, with investment from both Jones and Steve Greenhalgh, the brains behind Kate’s Cakes “Having Peter involved in the company alongside the expertise Steve brings is an enormous boost to the business,” said founder and managing director Kate Cazenove. “Both have vital experience, contacts that will help grow and develop the sip portfolio and brand. 2009 is set to be a very exciting year.” © Crimson Business Ltd. 2009

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