eBay shops: What they are and what they cost to set up

Using the online auction site to help your business

The opportunities offered by eBay stretch way beyond the chance to sell unwanted bric-a-brac or discarded Christmas presents. eBay has allowed millions of people to go into business who previously wouldn’t have considered it, while growing numbers are making healthy second incomes by buying and selling online for profit.

eBay users can also set up an online shop within the site. An eBay shop allows you to showcase all your auction listings in your own customisable storefront. You can also list your items for much longer than with a normal consumer eBay account.

To start trading under your business name, you need to set up a business account with eBay. All you need in order to do this is a UK address, to receive a confirmation letter through the post, and bank account details to set up a direct debit.

To open an eBay shop, you need to have a PayPal account, which can process payment transactions online, as well as a minimum feedback score of ten positive feedback reviews. Alternatively, if you don’t have a PayPal account, you need a minimum score of five. You also need an automatic payment method on file to pay seller fees (credit card, debit card, bank account).

Your customers will then be able to add your shops to their ‘Favourite Shops’ list in their eBay account page. You can also choose to set up and receive reports that analyse your sales.

There are three levels of eBay shop:

  • Basic Shop – £17.38p per month. Suitable for sellers who are just starting out and want an affordable and easy-to-use platform to sell online.
  • Featured Shop – £52.17p per month. A more comprehensive package for small-to-medium sized sellers who want to grow their online business.
  • Anchor Shop £217.38p per month. An advanced shop for higher-volume sellers who want maximum exposure on eBay.

To set up an eBay shop you can find the most up-to-date information, fees and instructions on the eBay site here.


(will not be published)