EE partners with Appear Here to launch pop-up shop campaign

Pop-Up UK initiative to help 3,000 entrepreneurs launch pop-ups over three years

Telecoms company EE today announced the launch of a new pop-up initiative, in conjunction with Startups 100 company Appear Here, set to offer entrepreneurs a range of support to launch their own pop-up shop.

Spearheaded by Appear Here’s 22-year-old CEO Ross Bailey, the Pop-Up UK campaign aims to help 3,000 entrepreneurs set up their own pop-up shop over a three-year period through a mixture of advice, support and offers.

The support will include a step-by-step guide to launching a pop-up shop with advice from successful pop-up shop owners including Playn Eyewear, Good & Proper Tea and Appear Here, a selective mentorship programme led by Ross Bailey, and a dedicated EE helpline to advise entrepreneurs on the technology needed to establish a pop-up shop.

The campaign will also offer a 4G pop-up bundle, giving shop owners an instant 4G connection for 30 days with prices starting at £11.25, with additional products including the iZettle portable card reader available as extras.

The launch of the campaign coincides with the release of a new study which highlights the growing prominence of pop-up shops in the UK, with short-term retail expected to contribute £2.1bn to the UK economy this year.

Ross Bailey, founder and CEO of Appear Here, said: “Pop-ups are the future of retail, and this campaign goes a long way to helping remove the barriers pop-ups are facing every day.

“Whether you’re a major retailer that wants to try out a new product line or just one person with a great idea – setting up a pop-up should be as easy as possible.

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“This new Pop-Up UK campaign helps remove technological barriers plus helps connect entrepreneurs with their ideal pop-ups locations. However, there’s much more support needed to help pop-ups achieve their true potential, particularly from the Government.”

Mike Tomlinson, director of small business at EE, added: “Small businesses, and pop-ups in particular, face massive barriers and we’ve launched Pop-Up UK to stoke the fire under Britain’s pop-up retail economy.

“As part of this campaign we’ve launched the Pop-Up Bundle, the world’s first data plan designed specifically to help pop-up retailers overcome the technological barriers they face.  Pop-ups can use the power of our 4G network to connect with their customers via social media, take mobile payments, collaborate with suppliers, and securely access all of their important data in the cloud.”


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