Evolution of the Internet of Things

The hype around the Internet of Things is steadily growing and 2014 will see this technology realised. Our everyday objects will gain identities and we will begin to communicate with the things that we use…

“We now have cars, fridges and everyday items connected via the cloud, but 2014 will see a concentration of corporate research & development efforts towards truly realising the concept of a connected world.”

A concept which would once have been thought of as impossible, the Internet of Things, or IoT, allows everyday objects to be connected to the internet, giving inanimate things such as fridges and cars, identities. 2013 saw the trend take off but 2014 will see the real developments happen as businesses utilise this cloud connected technology to enable us to communicate with the things that we use.

Over the coming years IoT is predicted to dwarf popular technologies such as PCs, computers and laptops and research supports this. A study undertaken in May by ABI Research suggests that there will be over 30 billion devices connected to the internet by 2020.

How it works

Objects are installed or tagged with identifying devices that allow them to be managed by computers and connected over the internet/web and then monitored remotely.

A retailers dream; the device technology extends to retail products providing a fantastic interactive advertising and marketing strategy for businesses. Companies such as Startups Awards finalist Evrythng have already begun to deploy the technology, providing clients with identities for their products and using tracking software to enable customers to ‘check-in’ products as they use them.

One look at Evrythng’s growth and impressive financials supports the assertion that big brands invested serious money in 2013 with a view to mass take-up.

Pontus Noren, co-founder and director of Cloudreach:


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“2014 will be the year of cloud connected devices. We now have cars, fridges and everyday items connected via the cloud, but 2014 will see a concentration of corporate research & development efforts towards truly realising the concept of a connected world.

“It’s not just household items either, various industries will be taking significant steps towards the connected world, particularly retail items. Cloud platforms supporting this will be developed to a far more sophisticated level that will enable much greater and more effective integration of these devices into our daily lives.”

Global service design consultancy Fjord:

“In 2014 you will start to carry your home in your pocket. For example this year will see more sensors introduced into homes. Everyday objects such as windows and fridges and utility supplies will begin to connect to the internet.

“It will be possible to buy new services that will connect up your home so they can manage security, communications with the neighbours, shopping, energy use and basic household tasks for you. Your home will in effect travel with you wherever you go. You’ll be able to watch it, take action if things go wrong and allow it to make decisions on your behalf.”

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