Evrythng secures £4.8m to connect consumer products to the web
Internet of Things platform helps brands including Moët, Hennessy, Louis Vuitton and Unilever to manage their products online
Internet of Things (IoT) platform Evrythng, one of the top 20 start-ups of 2014, has received £4.82m in funding from BHLP LLC, Atomico, Dawn Capital, as well as Cisco and Samsung – bringing total investment in the company to £11.2m.
Founded in 2011 by Niall Murphy, Andy Hobsbawm, Dominique Guinard and Vlad Trifa, the London-headquartered company connects consumer products to the web and manages real-time data to drive applications with Moët, Hennessy, Louis Vuitton (LVMH), Diageo, Red Bull and Unilever as customers.
This allows product manufacturers to manage the online identities – or what Evrythng terms the Active Digital Identities – of their products, to engage with consumers and track them across the supply chain.
Evrythng currently has offices in the UK and America and will use the finance to further develop its platform, as well as expanding its international operations.
Murphy, CEO at Evrythng, commented: “As Evrythng continues to experience increasing demand from global consumer product manufacturers who see the massive benefits of IoT to transform their businesses, having strong executive leadership, world class experience, and sound financial support becomes ever more vital.”