Expertise Homecare secures first franchise one month after launch

New signings Ian and Jo Ludlow will provide home care services to the Canterbury area

New domiciliary care franchise Expertise Homecare has sold its first franchise, Canterbury & District in Kent, to franchise couple Ian and Jo Ludlow.

The Ludlows, who already own a business in estate planning, have joined the chain after “buying into the company’s vision” and will begin operations in December.

Launched on September 1 2014, Expertise Homecare seeks to “revolutionise” the home care sector through the use of “state-of-the-art” support software and systems.

It is currently looking for budding entrepreneurs “from all backgrounds” to join its network and aims to have a minimum of 10 franchisees operational in its first year.

It has vacancies across the UK and franchisees will receive two weeks’ training, a local launch programme, marketing materials and a personalised website.

On a long-term basis, franchisees will also receive ongoing mentoring and support from the brand’s senior management team.

Ian Ludlow discussed the franchise venture: “We have been looking to enter the home care sector for more than a year but have been waiting for the right opportunity – as soon as we heard about Expertise Homecare’s values and care model we knew that opportunity had arrived.

“Our clients have been telling us for some time that there is a real need for high-quality home care that ensures people can keep their independence while also providing their families with peace of mind that their loved one is being well looked after.”

Expertise Homecare co-founder, Natalie Richards, added:

“Ian and Jo’s decision to join Expertise Homecare after searching for a route into the home care industry for more than a year demonstrates our unique proposition, one that provides franchisees with a stable and recession-resilient opportunity to develop a profitable business and also deliver valuable services to their local community.”

If you’re interested in becoming an Expertise Homecare franchisee, click here.

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