“Facebook for real friends” app Togethera scoops £220,000

Names behind Secret Escapes and Shutl among Crowdcube investors to support expansion of the private photo and messaging platform

Togethera, a London-based social networking app, has closed £220,000 in an oversubscribed crowdfunding round through Crowdcube with investment from high-profile names such as Andrew Bredon of Secret Escapes, Neil Hutchinson of Forward Internet Group, and Tom Allason of Shutl.

Launched in 2014 by Sokratis Papafloratos, the co-founder of TrustedPlaces which sold to Yell Group in 2010, and Matt Dempsey, a former Facebook employee, Togethera is a private messaging and photo sharing app targeted at families and friendship groups which allows users to “bypass the clutter of other social networks” and simply follow updates from people they care about.

Dubbed “Facebook for real friends”, the app is currently available in 17 different languages on iOS and Android and claims to have over 50,000 users globally with a paid-for premium subscription service in trial stages.

The crowdfunding, which takes its total funding to £750,000, will go towards product development and increasing its number of premium users. It also plans to launch a photo album delivery service later this year.

On the app, Togethera’s Papafloratos said:

“Togethera is not competing with Facebook, Pinterest or the other big players in the market. We are supporting families, friendship groups, and those that want a private space to communicate and share photo and video content. These groups don’t want to be bombarded with adverts or posts from people they hardly know – they want to instantly see and comment on a photo of their granddaughter from the weekend bbq or a happy birthday video-message from their best friend in Australia. Nothing else.”

Martijn de Wever of Force Over Mass Capital, who backed the Crowdcube round, added: “Togethera’s growth over the last year has been phenomenal but it’s the enthusiasm and loyalty shown by the established users, which is the real sign of solid success.

“As with all our investment decisions, the team was also a key factor. Finally, the market is huge and is growing fast. Photo sharing and messaging are two of the hottest spaces in consumer tech and increasing privacy concerns make the timing ideal for an idea like Togethera.”

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