Fantasy Shopper

The new gaming platform incorporating shopping with social media

Founders: Chris Prescott and Daniel Noz
Launched: October 2011
Website: Fantasyshopper.com

Just two months since launch, Fantasy Shopper has blown industry insiders away with its extraordinary success. In November, it was named as the winner of Amazon Web Services’ global Start-up Challenge – beating competition from Silicon Valley and Asia to be proclaimed the most exciting online start-up in the world today.

Fantasy Shopper charmed the illustrious judging panel with its innovative concept of integrating gaming with shopping to create a new social experience.

Using real-world data, social shopaholics can create outfits from clothes and accessories that are in the shops right now – and if they want to buy a garment for real, they can do so with the touch of a button.

Within two weeks of launch the platform was hosting an average of 14 fantasy transactions per second.

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