Rebecca Lacey

Championing high quality British food and drink not sold in the supermarkets, foodie fans will certainly be fascinated by this week's Just Started profile...

Name: Rebecca Lacey
Company Name:
Location: London
Date Launched: 17/3/17
Twitter handle: @farmshoplarder

Tell us what your business does: brings the best of British food and drink direct to your door via our online farmers’ market.

A unique collection of small-scale producers and farmers showcase their products and stories from across the UK.

We only work with the very best, so customers will find plenty of award-winning products that taste fantastic – using high quality, locally sourced, (and in many cases) seasonal ingredients.

Where did the idea for your business come from?

I absolutely love eating in little cafes, and picking up unique and tasty food from foodie markets and festivals.

So, it got me thinking about how great it would be to pick up smoked salmon from Scotland, charcuterie from Rutland and preserves from Cornwall all in one day!

I thought an online farmers market would make it easy for people to access high-quality food whilst supporting local economies and communities.

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How did you know there was a market for it?

The growth in farmers markets and foodie festivals has increased significantly, there are now over 3,500 small-scale producers and farmers within the UK ‘doing their thing’.

On top of this, 80% of us now actively seeking to understand where our food and drink comes from so it felt like this was the right time to launch.

What were you doing before starting up?

I was on maternity leave changing nappies!

Have you always wanted to run your own business?

Yes! It’s always been a dream to run my own business and create something for others to enjoy.

How did you raise the money?

I have funded it myself with just £1,500.

Describe your business model and how you make money:

The business is set up as a marketplace so I take a commission from each sale.

What challenges have you faced and how have you overcome them?

Many! Although I’d worked as a buyer in retail, I had to teach myself about building websites, SEO, and the financial side of a small business.

There will be many more hurdles to come, but I enjoy the learning curve.

What was your first big breakthrough?

My first big break hasn’t arrived yet as it’s such early days, but I do know that I’m working with some amazing award-winning British producers and farmers so that’s definitely a step in the right direction.

What advice would you give to budding entrepreneurs?

I spent many years with multiple ideas but taking the step to launch was a real mental barrier for me. I think the fear-of-failure of not realising my dream held me back.

So, my advice would be: if you believe in yourself and your idea, just go for it! What have you got to lose?!

Where do you want to be in five years’ time?

I want to be a well-known brand and be the online destination for unique British food and drink from small-scale producers.

I would love to be able to offer customers another channel to shop via a physical farmshop, encompassing a cafe and bistro serving all the wonderful produce we offer online.


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