Farmstand secures £1m from eBay, Twitter, Instagram, and Uber backer Quadia

Healthy food company will use finance to turn its 100,000 offline customers into online subscribers for its meal subscription service

Farmstand, a healthy and environmentally-friendly food firm, has secured £1m in funding in a round led by Quadia, the venture capital firm founded by Eric Archambeau that has backed the likes of eBay, Twitter, Instagram, Snapchat and Uber.

Founded in 2016 by Steven Novick, Farmstand operates from 12 locations throughout London, including a flagship stand in Covent Garden, as well as a 2,000 square foot central kitchen hub in Deptford.

The company claims to only use fresh seasonal ingredients from UK-based suppliers to maintain a limited carbon footprint.

The funding will be used by Farmstand to help convert its 100,000-strong offline customer base into online subscribers to its pre-prepared meal subscription service, which is scheduled to launch on 1 September.

The company has also appointed two additional members to its board. Laura Gutowski, global head of business development and strategy for Pret A Manager; and Rebecca Williams, ex-global head of social for Converse.


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