{"id":235,"date":"2011-05-13T04:16:58","date_gmt":"2011-05-13T04:16:58","guid":{"rendered":"http:\/\/startups.co.uk\/?p=235"},"modified":"2021-05-18T17:29:12","modified_gmt":"2021-05-18T16:29:12","slug":"james-averdieck","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/fast-growth-business-awards\/james-averdieck\/","title":{"rendered":"James Averdieck"},"content":{"rendered":"<p>Having first stumbled upon the idea for a chocolate pudding project while sitting in a Belgian patisserie almost ten years ago, James Averdieck is now one of Britain&rsquo;s foremost confectionery entrepreneurs. The company he founded, G? Puds, now turns over more than &pound;20m a year and was recently the subject of a takeover worth &pound;35m.<\/p>\n<p>James has revolutionised the confectionery market by offering a small, premium-quality dessert, designed and marketed to appeal to young, trendy people who don&rsquo;t want to put on the pounds or buy from established multinationals. This experience enables him to offer detailed advice on how a small firm can overcome giant competitors, and lever itself into a gap in the marketplace.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Having first stumbled upon the idea for a chocolate pudding project while sitting in a Belgian patisserie almost ten years ago, James Averdieck is now one of Britain&rsquo;s foremost confectionery entrepreneurs. The company he founded, G? Puds, now turns over more than &pound;20m a year and was recently the subject of a takeover worth &pound;35m. [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":5698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-judges"],"acf":[],"yoast_head":"\n<title>James Averdieck - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"James Averdieck - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Having first stumbled upon the idea for a chocolate pudding project while sitting in a Belgian patisserie almost ten years ago, James Averdieck is now one of Britain&rsquo;s foremost confectionery entrepreneurs. The company he founded, G? 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