Inspiring female-founded businesses of 2017: Attollo Lingerie

Creator of everyday luxury lingerie in D+ cup sizes

Founders: Fleurette Mulcahy and Alice Holden
September 2017

Busting into our predictions of start-ups set for big things in 2018 is Attollo Lingerie; the underwear business created by best friends and inspiring young entrepreneurs Alice Holden (25) and Fleurette Mulcahy (25).

Having spent 10 years struggling to find bras to fit their 30GG and 28FF/G chests respectively – and left with alternatives “either plain and grannyish or pretty but the wrong size” – Holden and Mulcahy took the plunge and started their own bra brand.

Following four years of research and development, which incorporated time spent juggling university degrees and seven months learning to become bra fitters (at Selfridges and Bravissimo) to understand the industry, the pair launched their venture in September 2017.

The business is focused on giving women with D+ cup sizes lingerie that is uplifting, beautifully designed and affordable.

The main goal for Attollo, which translates to the Latin for ‘lift up’, is to shake up the £3.9bn D+ lingerie market and provide the all-in-one solution that current bras lack.

Backed by £200,000 investment, including a loan from The Start-Up Loans Company, Attollo has already caught the attention of women across the UK with £15,000 worth of pre-reservations.

The press are also big fans. Attollo has received coverage in top women’s magazines such as Cosmopolitan, Vogue and Tatler, alongside trade publications such as Lingerie Insight, and The Metro and Sun newspapers.

With thousands of followers across social media too, what does 2018 hold for Attollo and its bra connoisseurs Mulcahy and Holden? Lots, it would seem.

As well as expanding their online shop, the duo is in collaboration talks with big name brands to co-host bra fitting events – growth plans that lead us to predict a buoyant future for the business!