Inspiring female-founded businesses of 2017: Student Nannies

The network linking parents with childcare needs to smart, like-minded students

Founder: Tracey Blake
Launched: January 2017
Website: www.studentnannies.com

If you’ve ever considered starting a business but have been put off by the risk of failure, then Tracey Blake and the start-up story behind Student Nannies should serve as valuable business inspiration.

A working mum, Blake launched Student Nannies during her time as features editor of The Metro newspaper.

While she admits “juggling a full-time job with a business was hard work”, Blake’s decision to start a business as a side hustle provided a “safety net” to test and try out her business idea and “push it to make it work”.

And it’s an approach which is already paying off.

Since going live in January, Student Nannies – an online marketplace which connects parents in need of quality childcare with local university students looking for well-paid work – has signed up over 2,500 members.

This is split between 1,100 students and some 1,400 parents; many of whom can give back to their ‘student nanny’ by acting as a career mentor.


Useful links to start your business

Your business needs a website to connect you to your customers. Create a professional website for free today with GoDaddy.

iZettle allows you to take card payments with no monthly fees. Get 67% off your iZettle Card Reader.


Blake has also launched a student ambassador scheme to encourage more students to become part of the network with ambassadors currently promoting the flexible job opportunity in 13 universities across Britain – from the University of Edinburgh to the London School of Economics.

Proof that the business has gained traction, in November Blake quit her job at the national newspaper to focus on Student Nannies full-time and there is an exciting pipeline of activity in place for 2018.

The start-up is in the process of securing its first SEIS raise – set to be announced in the Spring – to develop its offering and create a mobile-first website.

With talk of diversifying Student Nannies to accommodate adults with physical or learning disabilities to receive care from a medical student, Blake has also hinted at pivoting Student Nannies over the coming months. Watch this space!