Female entrepreneurs gain Google power

New map plotting female-run businesses gets off the ground

Female entrepreneurs in the East of England are literally getting themselves on to the map thanks to a Google-powered project, which plots the locations of the region’s new businesses.

So far, 300 businesses have been mapped on the Enterprising Women website, however the organisers say that the number is growing on a daily basis.

Users are able to scan the map from above and then zoom in for a closer look at the businesses featured on the site.

Each of the businesses are colour-coded depending on their sector and the map shows that women are running a wide rage of different types of businesses, including manufacturing, creative agencies, professional services and many others.

Enterprising Women, a support agency that seeks to boost the numbers of female entrepreneurs in the six counties of the East of England say that the map is a ‘powerful image’ of the success enjoyed by empowered women. Bev Hurley, a senior partner in the project, said: “Raising awareness of some of the fantastic businesses we have in this region is really important, and we hope that this innovative promotional tool will help to bring direct business enquiries for our members.

“The map also helps to bring our new community to life, showing members what other women entrepreneurs are nearby.

“The visual representation of so many women-owned businesses is a powerful image and offers great potential for building real support and business relationships at a local level too.”

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© Crimson Business Ltd 2006


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