Female-led filmtech start-up We Got POP raises £2m following New York soft launch

The London-based production platform has worked on Rogue One: A Star Wars Story, Wonder Woman, Darkest Hour and Ready Player One

We Got POP, a female-founded filmtech start-up, has raised £2m in a funding round led by Octopus Ventures with participation from AllBright, Booking.com co-founder Andy Phillipps, and former KKR Partner Henrik Kraft.

Boosted by incremental follow ups from renowned early stage investors Ricardo Schäfer, Richard Fearn and Richard Northcott, this round follows earlier seed investment from industry powerhouse Pinewood Studios in early 2016.

Developing technology that aims to make the production process of movies more efficient, transparent and secure by eliminating traditional paper-based and manual workflows in favour of more techy solutions, POP has worked on the likes of Rogue One: A Star Wars Story, Wonder Woman, Darkest Hour and Ready Player One.

Having soft-launched in the US last year, the start-up will use the fresh funds to accelerate the development of its tech solutions as well as drive Stateside expansion.

Having opened a New York office in July 2017, the London-headquartered business has already had trials on Showtime's Billions, ABC's Deception, CBS' Bull and FX's The Americans.

Launched in 2014 by CEO Kate McLaughlin, who has first-hand film industry experience as an assistant director, POP's initial focus was on casting technology and back office automation, with its mission now to “revolutionise film and TV production” and deliver the “first truly global, integrated technology solution.”

McLaughlin said:

“I'm delighted that we have the tremendous support of top tier fund Octopus Ventures and experience of angels like Andy Phillipps and Henrik Kraft, to back us as we add products to facilitate a wider community in the film industry and expand into the US.

“We’re working on some very exciting technology this year and can’t wait to bring it to market.”

Zoe Chambers, early stage investor at Octopus Ventures, said:

“Octopus Ventures is thrilled to support We Got POP, as they continue to revolutionise an industry that is aching for innovation.

“After cementing their position as a leader in applying technology to film and TV production workflows, this funding round will help their expansion plans and strengthen their pioneering approach to the filmtech movement.”