Fitness franchise Beat Theory Fitness looking to gain new franchisees

Launched by ex-footballer Riccardo Scala, potential franchisees can benefit from assistance with identifying premises, training, and marketing support

Fitness franchise Beat Theory Fitness is looking for potential franchisees to help expand its UK territories.

Launched in 2015 by ex-footballer Riccardo Scala, Beat Theory Fitness offers “expert personal training in a group setting” and already has studios in Edinburgh and Glasgow.

Claiming to bring “a completely new fitness concept” to the UK, workouts are based on the Excess Post-Exercise Oxygen Consumption (EPOC) theory, which keeps your heart working fast after the workout has finished.

Franchisees will be given assistance with everything from identifying suitable locations and premises, to training and ongoing operational, business and marketing support.

Scala was inspired to launch the business after seeing a similar concept while working as a personal trainer in California.

Scala said: “In launching this concept in the UK, it was always my intention to franchise the business as it has worked so well in the US. Beat Theory Fitness is seeking to be the first franchised chain of aggregated studio concepts in the UK, focusing on the whole of the UK market.

“We are looking for hungry, hard-working franchisees, who want to take full advantage of these numbers. I truly believe once the knowledge of our concept and franchise system spreads, there is no limit to what can be achieved.”

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For further information, contact Beat Theory Fitness’s franchise recruitment team at or call 07585 709 136.