Get the latest Startup news and information

Fleet cars: Best for ‘The Boss’

What car should you be behind the wheel of? As the owner of your company we look at options that reflect your status while demonstrating your business acumen

Being in charge of a business puts you and your choices in the spotlight, and what you drive can have a big impact on both employees and clients.

Choose a car that is too ostentatious and expensive and you might find employees griping about why they aren’t getting a pay rise or more benefits while you bask in opulence.

Meanwhile such is your apparent success, clients may start to question whether they are being overcharged.

That said, it is your company and you’ve put the work in and deserve to reward yourself – so what you want is a premium brand car that is classy, luxurious and stylish, but also is efficient and reasonably priced. It’s a very delicate balancing act politically and economically.

Fortunately, through Alfa Romeo and Jeep there are a number of models that tick every box. Ultra-desirable and sophisticated, creating the right impression for your company, but without being unduly profligate, these three would be ideal choices.

Alfa Romeo Stelvio

Alfa Romeo Stelvio

The all-new Stelvio SUV offers a combination of SUV practicality and comfort with sports saloon handling – the reason it was named after one of the most famous, snaking mountain roads in the world.

Engineered to standards rarely seen in this sector, with the use of carbon fibre in the drivetrain and aluminium in its construction, the Stelvio is surprisingly agile for an SUV.

And this lightness not only reflects in it handling, but in economy too: the 2.2-litre Turbo Diesel with either 180hp or 210hp and Q4 All-Wheel Drive System has CO2 emissions as low as 124g/km and official combined fuel economy from 58.9mpg.

For those wanting the Stelvio’s large boot and five person carrying capability allied to more high-revving performance there are 200 and 280hp turbo petrol models or the remarkable V6 510hp Quadrifoglio – the fastest SUV on sale.

With prices for the range starting from £33,990, the Stelvio creates an instant impression of sophistication and sportiness, but is cost-efficient too.

Alfa Romeo Giulia

Alfa Romeo Giulia

Since the Alfa Romeo Giulia hit the market two years ago, it has cemented its position in the corporate market as one of the very few credible alternatives to the German mainstream. A beautifully appointed cabin wrapped in a sensuous body, this award-winning Italian saloon offers style and technology in equal measure.

Drivers get the Alfa Connect infotainment system which offers the latest smartphone integration, while the Alfa D.N.A system can change the character of the car in an instant, from comfy motorway cruiser to highly charged sports car.

As always with Alfa Romeo, there is a wide choice of engines to suit drivers’ preferences: for those looking for economy the 200hp petrol and 150hp diesel motors will minimise tax bills with CO2 from 138g/km and 109g/km respectively.

For a little more performance, there’s 280hp petrol and 210hp diesel models while at the top of the range is a car that has been creating quite a stir since it was introduced. The Giulia Quadrifoglio, What Car? Sports Car of the Year 2018, has a 510hp 2.9-litre V6, perfectly balanced weight distribution and lightweight carbon fibre body panels.

Prices for the Giulia start at £29,875

Jeep Grand Cherokee

Jeep Grand Cherokee


The Jeep Grand Cherokee is a lot of SUV for the money. It’s a renowned brand that represents toughness and luxury in combination. Assertive but not aggressive, with a sumptuous leather-trimmed interior, it boasts the latest connected technology and high-end audio system, while underneath is a powertrain and Quadra-Trac four-wheel drive system designed to take on the most extreme environments on earth.

The result is an SUV with a phenomenal range of capability and one that has an authenticity missing from many luxury SUVs. Its 3.0-litre turbodiesel V6 offers combined fuel economy of 40.4mpg, as well as Eco mode for even more efficient running, which means that for its size, the Grand Cherokee has very competitive running costs.

It is also a very safe vehicle, with more than 60 safety and security features, including Blind Spot Monitoring and ParkSense assistance.

Prices start at £47,580

Sponsored by FCA