Forum of Private Business calls on local councils to waiver parking fees for Small Business Saturday 2014
Organisation keen to incentivise shoppers to support nationwide campaign when it returns on December 6
National business organisation the Forum of Private Business has renewed its calls for local councils to remove parking charges for this year’s Small Business Saturday UK, which returns on December 6.
Backed by the major political parties, the UK’s first ever Small Business Saturday looked to champion Britain’s independent retailers and took place on December 7 2013 with over £460m spent in small businesses on the day.
Prompted by its success in 2013 which saw 40 local authorities wavier their parking fees for the day-long event, the Forum has written to all local authorities in the hope they will again provide an added incentive to get shoppers involved.
The Forum is also producing a range of guides to help small businesses develop their expertise in key areas, such as e-commerce and social media, to capitalise on the opportunities available through Small Business Saturday.
Forum of Private Business chief executive, Phil Orford MBE, commented on the launch of the campaign:
“As the cost of doing business continues to rise, it is more important than ever to support our small businesses.
“Last year local authorities responded enthusiastically to our call. This was a testament to the excellent work local authorities can do to support small businesses. We hope to build on the success of last year’s campaign and that even more will look to throw their weight behind the initiative.”
Michelle Ovens, Small Business Saturday national campaign director, added:
“We are so pleased that the Forum is again working with local authorities to encourage free parking on Small Business Saturday. It is a fantastic, tangible benefit we can give to consumers to encourage them to get out on the day and support their local businesses.”