Car Valeting Start – Up
- May 27, 2014 at 11:49 am #130136
I have recently created a Facebook page for an idea for a mobile car valeting service. So far I have 10 page likes (doesn’t sound like much) and have been trying desperately to attract people and get someone to order a valet. For the time being I am working on my own and using my spare time to try and market my idea. So far – so bad. I really need a boost and to get orders coming in. I would really need someone who knows how to set up a professional facebook page and move into other areas. I’ve been given a price for a leaflet design and drop but not sure if this is the way forward.
Ideally I am looking for a partner but any ideas/suggestions would be great!June 10, 2014 at 2:17 pm #130440
Have you thought of building a website? By having your own website, visitors will be able to book appointments and pay online. By making the buying cycle easier for the visitors, they will be more likely to convert into a sale. You can then market your website through SEO (search engine optimisation), PPC (per per click), social media, and email marketing.
If you have a small budget you might not be able to do all the things mentioned above. However to give the business a jump start, you could for now get a website build, SEO, and possibly PPC to start generating traffic and sales.
I hope this helps.
I am the Digital Account Manager at YOMA, an online marketing agency based in Liverpool providing services nationwide. We specialise in website development, SEO, PPC, social media marketing, email marketing, and mobile apps. Email me at email@example.com with any questions.June 16, 2014 at 12:49 pm #130575
I echo Michelle’s comments around getting a website built. There are now many free tools out there which give you amazing professional looking websites.
Try Wix html editor. (google it and no- it’s nothing to do with me ;-))
Also Marketing is key for you. Local press advert? Do you have a clean car/van with your business stickers over it? (To start with get some vinyl stickers from ebay), perhaps think about good marketing / selling tools (such as groupon?)
Maybe go door to door to companies seeing if its something employers would want whilst they are at work. Of fleet cars etc etc – If you get a stable business customer that will help your cashflow. I have a friend who pays a guy a certain amount a month, he washes his car once a week and full valet once a month, the guy does this for 3-4 people at his business address.
What experience qualification do you have- Highlight this when pitching. Do you use special products? Have special offers for returning customers.
Good luck!June 20, 2014 at 12:41 pm #130649
I ran this type of business for 8 years myself. The key to making it successful is getting multiple vehicles for each journey it’s really not worth driving around for £30 jobs. I highly recommend just getting out there and doing it, most of my best customers found me by seeing me doing a good job and approaching me. Office blocks are the best if you know anyone who works at an office with 10 + cars there offer to do their car for free I can almost guarantee when you are there with your generator on everyone notices you and you will get approached. Golf courses are good too don’t be afraid to offer to do someone’s car for free to get your foot in the door. My best customer was a premiership football club I would make over £200 a day there and I just had to do one free car and I got to drive their cars. Get out there and aproach people.
Your business is a local thing so having an on-line presence is good because people can get your contact details and book excreta but these businesses are built on word or mouth and people seeing you doing it. If you want any advice on equipment and chemicals and training please ask I know a lot about this subject and I wasted a lot of money on the wrong things when I started.
If you do want a website my new business is websites and I offer packages from £200-£1000 with payment plans available so you don’t have to get the money before your trading.January 13, 2017 at 12:50 am #165506
I too am thinking to try this. The football, golf clubs, offices sounds like a great idea to condense orders, potentially. I was thinking to use flyers through doors and on windscreens to target cars/customers convenient for me initially. As I’m thinking this is something generally most people do not think to search for. Yet, in my town the drive through car washes are on every main road and always very busy. Because it’s right under peoples noses. I think if I put my services under their noses at home it’d be saving them a lot of hassle when the day is probably already very busy. I am hoping to get my initial customers this way and then quickly get the online media going. You could probably say that an app would be trendy, but I know I don’t have space on my phone for anything not used regularly. And I’d hope once a customer has placed an order, little or no input would be required from the customer unless so desired. So I cant really see how an app would be useful. Website yes of course.
If I could be so cheeky fixdreamer, would you mind suggesting a package of cleaning gear to get started with. Perhaps some kind of guide to a price structure. I really have no idea, clearly.
I was thinking to offer a first free clean as standard. No?
This is all really just in my head so far. You can probably tell. Any feedback greatly appreciated.January 21, 2017 at 4:33 pm #165849
A basic website and SEO is what I’d recommend to start with. I wouldn’t waste money on PPC at this point, I also wouldn’t let a marketing agency take full control you can save a lot of money but doing most of this work yourself and getting an agency to fill gaps here and there. I’d happily go through stage by stage everything you need to do with regards to this if you want.
I am an Account Manager at SEO Article Heroes, we specialise in small and start up businesses. I am always happy to give advise free of charge regarding SEO and give a free audit on your website upon request. firstname.lastname@example.orgFebruary 20, 2017 at 8:10 am #167513
I was thinking about to start a <b>Car Valeting business</b> because i have seen many people in problem due to their car and they did not find proper solution and that’s why i decide that i will start a car valet business. But to person with which i want to start this business is not agree with me. He think that it is not a good business.