Franchise Marketing Awards celebrate successful campaigns across the industry
Six UK franchises recognised for innovative marketing strategies
The annual Franchise Marketing Awards has recognised six UK franchises for their effective marketing strategies.
Taking home the title of Overall Marketing Campaign Winner, mobile tools franchise Mac Tools beat off competition from strong contenders including ice-cream brand Baskin-Robbins and transport and logistics recruitment franchise Driver Hire.
Mac Tools was also shortlisted for Best PR Campaign, but the overall prize for this category went to children’s sports coaching firm A-Star Sports.
Dyno, the parent company of Dyno-Rod Drains, Dyno-Rod Plumbing and Dyno-Secure was also recognised at the awards, securing the award for best website.
Other successful franchises included home dog boarding company Wagging Tails (pictured), GreenThumb Lawn Care and Cash Converters, which were awarded for Best Franchise Marketing Support, Best Print Advert and Best Online Marketing Campaign respectively.
Selected by an independent panel of judges, the franchises were celebrated for successfully raising public awareness and achieving sustainable business growth as a result.