GamesAnalytics secures $1.3m in Series A funding round
Investment led by Par Equity, STV Group and Scottish Enterprise set to boost technology and product development
Big data technology company GamesAnalytics has raised $1.3m in Series A funding from Par Equity and STV Group PLC, following an investment of $612,000 from Scottish Enterprise through the Scottish Investment Banks’s Scottish Co-investment fund.
Founded in 2010, the Edinburgh-based analytics company, that has offices in San Francisco and London specialises in predictive analytics for the gaming and data mining industries and works with social, mobile and web publishers.
The funding marks the first stage of its plan to raise $3m investment in order to accelerate the growth and development of its analytics modelling platform, Predict.
It also plans to utilise the funding to expand its client base across Europe and the US and strengthen its sales and marketing activities to increase its position in the gaming market.
Tim Christian, chairman of GamesAnalytics, commented:
“This new investment will enable us to accelerate platform development and deployment across all gaming sectors.
“We are delighted to have received this latest tranche of funding and to be working with Par Equity, STV Group and the SIB. It is testament to the growing importance of analytics in today’s games industry.”
Investment director of the Scottish Investment Bank, Michelle Kinniard added:
“GamesAnalytics is innovative, forward-looking and hungry for growth. It is actively seeking new opportunities and new clients, and that is exactly the kind of company we are here to support.”