Shift work app gig closes £1m in seed funding

App that connects millennials to shift work in restaurants, hotels and shops will use funding to expand to major cities across the UK

gig, an app that matches its users to hospitality and retail shift work, has raised £1m in seed funding.

Founded in 2015 by Antony Woodcock – who runs high street sushi chain Maki – gig’s platform matches millennials with shift work in bars, restaurants, shops and hotels of any size. The platform claims to pay within 24 hours of shift completion and holiday pay up front.

For businesses, gig says it helps to provide “substantial savings” by doing away with an outdated charging structure and using a transparent posting fee and subscription model for users.

Currently only available in London, the finance will enable the app to begin rolling out to other major cities across the UK.

Woodcock commented: “We always talk about nine to five being so last century. Millennials are used to and seek out things that give them instant gratification.

“gig enables people to wake up one morning, find and book work through the app, complete a shift and then they automatically get their pay within 24 hours – it doesn’t get much more instant than that.”

Riaz Ladha, chairman of gig’s strategic partner Omni Group, added: “With the demands of workers changing at the rate of knots, the traditional temporary recruitment model is fast becoming outdated. Gone are the days when people want security and longevity. It’s now all about flexibility and immediacy, and gig serves both on a plate.”

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