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Giles Brook, Vita Coco

Vita Coco CEO EMEA, Marketing Pioneer

Giles Brook, a serial entrepreneur and investor, has spent his entire career in the food and drink industry. As a former board member of the Innocent smoothie brand, Brook helped to drive the business and quadruple sales to over £100m in just four years.

After leaving Innocent to focus on starting his own business, Brook launched Vita Coco, in the UK, where he is currently EMEA CEO. The leading coconut water brand tells one of the biggest global success stories in non-alcoholic drinks over the last decade.

Giles invests in several start-up businesses and until recently was a partner in Urban Fresh Foods Limited, which produces the top fruit snacking brand in the UK, BEAR. Urban Fresh Foods Limited has been at the forefront of healthy snacking, appearing twice in The Sunday Times Fast Track 100 list. The brand was acquired by by Lotus Bakeries in 2015.

Giles’ unrivalled experience of the food and drink industry was recognised at the 2014 Grocer Gold Awards, winning the first ever ‘Entrepreneur of the Year’ award. More recently, he has climbed up The Grocer’s Food & Drink Power List and is the highest-ranked individual on the list outside of global and multi-national CEOs. Giles is dedicated to helping start-up businesses and regularly takes time out of the office to guide and mentor entrepreneurs.

See Giles's tips in our video on 5 golden rules of marketing to build your brand and win new customers..


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