Girl Meets Dress receives backing from Samwer brothers’ $200m Global Founders Capital fund

First round of financing for Startups 100 online fashion boutique

Luxury fashion rental e-commerce site Girl Meets Dress has announced an investment from entrepreneur-focused venture capital partnership Global Founders Capital, for an undisclosed sum.

Founded in 2009 by Anna Bance and Xavier de Lecaros-Aquise, Girl Meets Dress offers customers an online dress rental service specialising in high-end and luxury clothing.

Since launch the Startups 100 company has grown rapidly, expanding its userbase in 2012 by approximately 100% a month, and has won a host of awards including the prestigious Drapers Innovation award.

The Global Founders Capital investment marks the company’s first round of external financing and  is expected to be used to hire more staff, invest in marketing and consolidate the company’s position in UK e-commerce.

Launched earlier this year, Global Founders Capital is a $200m fund backed by German entrepreneurs Mark and Oliver Samwer – best known for co-founding premium-rate SMS content provider Jamba! – and Fabien Siegel, founder of global online takeaway index Delivery Hero.

Girl Meets Dress’ backing is one of the first three investment deals concluded by the partnership, which also backed French social fashion site and language learning platform

Anna Bance, co-founder of Girl Meets Dress, said: “We see this as a partnership with limitless opportunity. has pioneered a new and now growing category in ecommerce and this partnership will help us to achieve our vision for the business.

“The three founders [of Global Founders Capital] are global leaders in ecommerce and so we couldn’t ask for a better partner to support the growth and development of our business.”


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