Giving your business idea the perfect name

Two fast-growth start-ups share the story behind choosing and securing their business names

There’s no denying the importance of choosing the right name for your burgeoning business – but it may not be as easy as simply picking a name you like the sound of.

With the number of start-ups and businesses in the UK higher than ever, your dream business name – and more importantly, its corresponding domain – may already be taken.

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So not only will you need to find a name that’s original, you’ll also need to choose something that will help you stand out in a potentially crowded marketplace.

Moreover, it’s also important to think about a name that will be future proof as your business grows, and that has global potential if you hope to expand overseas at some point. You’ll also want to research how it fares in comparison with your competitors and investigate what domain extension/s you’ll want to purchase.

In this video, Startups talks to Ed Relf, CEO and founder of on-demand dry cleaning and laundry app Laundrapp, and Rachel Verghis, CEO and founder of innovative smartphone and tablet case business gooey, about how they navigated the potential minefield that is choosing the perfect business name.

From brainstorming potential ideas to seeking expert help, watch the interview now for their invaluable insights, tips and advice.

For more information about getting your business online browse our dedicated zone here.


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This article is a part of the ‘Getting Online’ series sponsored by Verisign.

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