Global football network FTBpro raises $18m to launch platform across South East Asia
Investment in fan-generated media start-up takes total funding to $24m
International football network FTBpro has closed an $18m funding round led by existing investors Battery Ventures and Gemini Israel Ventures, as well as new investment from venture capital firm Dawn Capital and an undisclosed Asia-based private media investor, taking its total funding since inception to $24m.
Founded in 2011, FTBpro claims to be the largest fan-generated media in global football with over 100 million page views and millions of users every month across its web, mobile and social networks, which it says is growing by 50% on a quarterly basis.
The platform operates by allowing over 1,000 regular football fans and contributors to provide articles on a daily basis in seven different languages.
With headquarters in London and offices in Tel Aviv, the media start-up intends to use the finance to extend its reach and open offices in South East Asia and launch its platform across the region in order to “cater for its 1 billion football fans”.
It also plans to utilise the funding to “enrich” its mobile and video offerings and to create new strategic partnerships, having recently secured deals with England League Managers’ Association (LMA) and the Professional Footballers’ Association (PFA).
FTB pro founder and CEO, Asaf Peled, commented: “We are excited to have secured this new investment which will enable us to continue to enhance our offering and expand our global presence.
“We are proud to be considered the only truly global media platform in online football, and this investment, coupled with the planned expansion into new markets, will further cement that position.”