Wix Pricing 2024: Find a Wix pricing plan for your business

How much will it cost you to make a great business website with Wix? We’ve crunched the numbers and our experts have analysed Wix's pricing plans to find out.

Our research

When reviewing website builders, our expert team of writers and independent researchers focuses in on the most important factors for small business owners. We look at the range of templates and designs available to choose from; how easy it is to get started building your site and customising it; the help and support options available; the range of available plugins, apps and extensions; the ability to customise a mobile design, and above all, the value for money – including any hidden pricing, ongoing fees, and initial setup costs.
Written and reviewed by:
Robyn Summers-Emler Grow Online Editor

Our independent reviews are funded in part by affiliate commissions, at no extra cost to our readers.

4.8 out of 5
  • Website Features
    4.9
  • Design Functionality
    4.4
  • Value for money
    3.4
  • Help and support
    4.8
  • Customer Score
    4.8
  • Ease of Use
    4.4

Wix’s premium website plans without branding start from an affordable £7.50 per month, and its ecommerce plans are priced from £14 per month. According to our first-hand user testing, Wix is the best website builder on the market thanks to its cheap pricing and wealth of features, making it a fantastic option for small businesses.

Compared to how much you'd spend on employing a web designer, Wix is tremendous value. Sure, there's a free plan, but this isn't aimed at business users. Even most bloggers would baulk at its limitations.

But the business plans come in at a fantastic annual cost of under £100. This rises if you want to sell through your site, as the ecommerce plans cost more, but as business overheads go, Wix offers a super-affordable way to create a genuinely professional-looking website.

Wix Pricing Plans at a glance

Let's keep this simple, here are the main Wix Pricing plans – though be sure to check directly with Wix as regular deals and discounts can help reduce these further:

  • Wix free plan – £0 per month
  • Wix Light plan – £7.50 per month
  • Wix Core plan  – £14 per month
  • Wix Business plan – £20 per month
  • Wix Business Elite plan – £119 per month
  • Wix Enterprise plan – Bespoke quote

Regular deals and discounts mean you can frequently save on costs, such as getting 10% off with the code “TAKE10”. Wix also offers very generous discounts when you choose longer plans. You can save up to £120 on the Business Elite plan if you opt for a 12-month contract.

Wix pricing comparison table

Below, we list the main details you need to know for the costs of each Wix pricing tier.

We've included what you'll get as the main features at each plan. Though we've included the Free tier in the table below, keep in mind that this isn't something business users should rely on. The Free version of Wix doesn't let you have a regular URL for your site domain, and you'll have to display ads (for Wix) on your site.

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0 out of 0

Free plan

Light

Core

Business

Business Elite

Enterprise

Price

Free

Price
Price
Price
Price
Price

You can save up to £1,872 if you opt for the three-year plan! (Savings depend on the pricing plan level and length)

What's included with your plan?

On the Core, Business, and Business Elite plans, you can use one of Wix’s 800+ templates to build and launch a professional-looking website that has no Wix branding.

It's important to note that the Core, Business, Business Elite, and the Enterprise plans all offer ecommerce functionalities, but the Light plan doesn't.  So if you want to launch an online store, you’ll have to choose one of the Wix online store plans. If you choose one of the ecommerce plans, you'll have access to a bounty of features to help you make your online store a success, including:

  • Up to 50,000 products to showcase on your site
  • Abandoned cart recovery
  • Multi-channel selling (including socials like Instagram)

Each of Wix's ecommerce plan comes with these features. However, there are key differences between each package, so it's best to choose a plan that meets all of the needs of your ecommerce business.

Is Wix good value for money?

As for pricing, Wix is certainly great value. Wix's ecommerce plans range in price, from £14 per month to £119 per month. The website builder is also known for offering a wide range of features, which is why it scores a 4 out of 5 in this category in our independent research. By comparison, our second ranked ecommerce platform, Shopify, charges between £19 to £259 per month for its ecommerce plans when you pay annually (or £25 to £344 if you are billed monthly). Shopify scores below Wix with a 3.6 out of 5 for value for money.

We've assessed each of Wix's website builder and ecommerce plans, highlighting the standout features that make the platform good value for money for a small business. This will give you a clear idea as to why it scores 4.0 out of 5 in our for value for money category.

Breaking down each Wix pricing plan

We'll now take a look at the features, benefits, drawbacks – and of course, costs – of each of the main Wix pricing tiers.

We're skipping the Free tier in this section as we can't in good conscience recommend it to a business user. We mentioned its drawbacks, above, but just to reiterate, if you don't spend on a Wix plan, then the free tier leaves you without a normal URL (you'll have to use one with Wix branding within it) and with adverts for Wix on your site.

That's not a first impression you'll want to make with a customer.

Here's wha you'll get in return for spending money on Wix:

Light  £7.50 per month

Pros
  • Incredibly low-cost, affordable plan for any business
  • You can add your own custom domain
  • 24/7 customer support for such a minimal price
Cons
  • Only a minor upgrade on Wix's free plan
  • No customer accounts
  • Minimal storage and bandwidth make it hard to run your business effectively online

This basic paid plan will offer you the features you need and allows you to change your free Wix URL (username.wixsite.com/siteaddress) to your own domain name, which help give your brand a professional look. This will cost £7.50 per month and you can get 10% off using our code ‘TAKE10'.

However, like the free version of Wix, it still limits what you can do with the platform. You only get 2GB of storage space, two collaborators, and get to upload 30 minutes worth of video content on your site. This can limit how professional and appealing your site ends up looking because you won't have the option to upload all your own video content. The limit of two separate logins will make it harder to collaborate simultaneously on Wix, making editing and upgrading your website a more time-consuming task.

With a limited offering, your site could run into quite a few problems in the future, including website crashes and gateway timeouts. If you're still convinced by the Basic plan but want to circumvent this issue, we'd suggest making image sizes smaller when uploading.

Light – Can I have an online store?

This plan doesn't offer an ecommerce functionality, so you'll need to opt for one of its pricier plans (Core, Business, Business Elite) if you want to set up an online shop.

Core  £14 per month

Pros
  • Removes those pesky, unprofessional looking Wix ads
  • 50GB of storage space allows you to create more complex websites and have more creative freedom
  • Free domain for 1 year
  • Up to 5 hours of video uploading available to stream and showcase your videos online
  • Customers can create accounts for fast checkout and specific payment methods
  • Capability to sell on social channels including Facebook and Instagram
  • Abandoned cart recovery through email reminders to improve customer sales
  • Unlimited products so customers can shop through your full inventory
Cons
  • Limited bandwidth resulting in a slower, more clunky website
  • No access to Wix's site booster app
  • Multiple currencies are not accepted - issue for businesses selling internationally
  • No advanced shipping methods
  • No marketplace selling functionality - which means on Etsy, eBay or Amazon sales

While it is a step up from Light, it's still fairly limited. However, Core is a great first step for those who are building a website for the first time, costing £14 per month.

You can use your own custom domain free for a whole year – and create a fully customised website with no Wix ads. Your bandwidth will be limited to 2GB, so this won't be suitable for those with ambitious design ideas or businesses that want to add numerous videos and photos to a site.

Despite this, we would recommend this plan for any micro business owners that want to dip their toe in the website building water especially if you are just after the basics and an affordable price.

Core Can I have an online store?

When it comes to ecommerce, Core is a great option for small businesses that are just starting to sell online. The plan allows you to accept online payments securely and manage all transactions via the Wix dashboard.

It also gives you access to some basic sales features, including customer accounts for faster checkout, unlimited inventory, collections that can be filtered, and abandoned cart recovery with push email notifications. Wix's Core plan is a very solid offering when compared with the basic plans of its competitors like Shopify or SquareSpace, particularly because you pay just £14 per month (compared to Shopify's Basic £25 and SquareSpace's Business £17) while still getting a rich offering of features.

Looking to hop onboard the Wix wagon? Look no further than the Core plan.

Business £20 per month  our top recommendation

Pros
  • One year free of site booster - an amazing Wix app that will help you get found higher up on search engines
  • Up to 10 collaborators, which makes website building a teamwork exercise
  • A solid 100GB of storage space ensures you have plenty of room for videos, photos. documents and more
  • Offer subscriptions to your customers and collect recurring payments on your products and services
  • Advanced shipping methods allow you to reach more customers and manage end-to-end order fulfilment
  • Display product pricing in multiple currencies so you can appeal to a wider, more international audience
  • Sell on the worlds biggest marketplaces - including eBay
Cons
  • No customised report to help you stay on track of how well your website is performing
  • Only offered 24/7 customer care instead of priority - can be an issue as sales and demand increases
  • Can't generate customised reports to analyse sales performance
  • Dropshipping functionality is available - but limited compared to the VIP plan and other platforms like Shopify

Read more: Find out why Wix is our number one website builder via our in-depth Wix review.

The Wix Business plan is our top recommendation for the majority of small businesses.

It includes everything that comes with the Core plan, including a free custom domain for one year and the removal of Wix ads. You'll also receive 100GB of storage, and 10 hours of video content on your site.

You also get access to two of Wix's most sophisticated apps: the Site Booster app (for one year) and visitor analytics, both of which are fundamental when creating a successful business website using Wix. Site Booster can help you rank higher by giving you tailored SEO recommendations for search engines like Google, while visitor analytics allows you to assess your website's traffic and specific page performance.

Although Wix is a fantastic provider, if you're strapped for cash, we recommend looking at Squarespace's Business plan as an alternative. With Squarespace, you'll pay £17 per month for the Business plan, compared to Wix's £20 per month.

Business Can I have an online store?

When it comes to ecommerce, this plan is great for growing businesses that want to take their online store to the next level, giving you access to more features, more storage, and more allowances.

Its capabilities stretch beyond domestic sales, with its multiple currency feature and advanced shipping methods including end-to-end order fulfilment. For Wix users who want to sell internationally, these features will help overcome two significant barriers that online stores face. One is displaying the costs accurately for customers in their chosen currency, and the other is receiving goods safely and securely from overseas without hassle. The difference between this and the Core plan which also offers ecommerce functionalities  is that this plan is for SMEs that are serious about starting an online store and need a wider range of functionalities.

Your business can also benefit from Wix's collaboration with the dropshipping supplier Modalyst, offering inventory on up to 250 products, as well as up to 1,000 product reviews through KudoBuzz.

To find out more about Wix's apps and features, check out our Wix website builder review.

wix visitor analytics

Want unlimited bandwidth and storage for your website for just £20 per month? Go for the Wix Business plan.

Business Elite  £119 per month

Pros
  • Unlimited storage space - ideal for sophisticated, intrinsic, and creative website designs
  • Free one year of site booster and visitor analytics apps to help you grow your website with ease
  • Professional logo design feature lets you create a logo for your brand that means business
  • Priority customer care lets you jump the queues and receive support when you need it most
Cons
  • Expensive compared to the Business plan, and doesn't include unlimited storage space like other competitor's premium plans
  • Not cost effective for micro businesses

The VIP plan is a serious ramp up from what Wix's unlimited plan offers, and has been designed to support growing SMEs. It includes everything from the previous plans, as well as first priority support so you can skip the queues and get immediate assistance for any issues, such as site errors.

Professional logo and social media logo designs (when purchasing a yearly subscription or higher) are available, so you can present your brand to your customers in the most sophisticated way possible.

You also get much bigger allowances, with unlimited bandwidth and unlimited storage, and you can upload up to 5 hours of video content (very recently increased from 20GB of storage and unlimited hours of video content).

Business Elite  Can I have an online store?

The Business Elite plan grants you access to the full suite of Wix business features, making it a great fit for ambitious businesses prepared to seize on any opportunity. You'll have access to first priority support, meaning if anything goes wrong, giving you a good chance of returning to BAU in no time. This is something you'll definitely want to access if your website regularly gets a lot of traffic — extended amounts of downtime or issues could lead you to lost revenue.

You'll also have unlimited storage and an allowance of 15 collaborators, making it easier to make website building a true teamwork effort. Most importantly, you'll also have advanced site analytics, giving you all the data you need to get insights into how you can improve your site.

It also comes equipped with an unlimited dropshipping functionality and in-depth and customisable reporting, ideal for ecommerce businesses that are looking to scale. With Wix's Analytics Reports, you'll be able to map out your website data on bar charts, line charts, maps and heat maps, equipping you data-driven insights on how to improve your website traffic and ranking.

After first priority support from Wix for all your business needs? The Wix Business Elite plan is the choice for you.

Wix frequently runs deals and discounts in the form of flash sales. Visit our Wix flash sale page for the latest deals.

Wix free plan and free trial

Wix has a free plan, which you can use to build and launch a website without spending a penny. It doesn’t require any card details, and there’s no obligation to ever upgrade to a premium plan.

However, while we think it’s a great way to sample all that Wix has to offer, we’d recommend moving on to a paid plan as soon as possible.

That’s because the free plan severely limits what you can do with your business website, and forces you to feature Wix branded ads and use a Wix branded URL.

wix ad website example

Additionally, on the free plan:

  • You’ll have limited customer support
  • You can’t sell online
  • Your storage and bandwidth are limited to just 500MB
  • You won’t have access to Google Analytics

Wix's 14-day free trial

Alternatively, you can take advantage of Wix’s 14-day free trial to sample any premium plan. 

The free trial allows you to build and launch your site, and use any of the features available on your chosen plan except for accepting payments.

After that, you’ll either have to start paying or lose access to your website.

Wix costs: billing cycles, ongoing costs, and additional fees

In addition to the plan you choose, there are a number of other factors that will affect the overall cost of your Wix website. These include:

Billing cycles

Wix offers its customers a range of billing cycles. You can choose to pay:

  • Every month
  • Yearly
  • Two years upfront
  • Three years upfront

Your decision will depend entirely on how long you plan to commit to your Wix subscription. The longer the commitment, the cheaper the plan. However, be aware that you can't transfer your actual Wix website (the template) over to another platform. You can transfer your domain, but NOT the website itself.

After you've made your decision, you can choose whichever billing cycle suits your business best at checkout.

Once you’ve paid for your subscription, you can’t then change your billing cycle until it’s run its course.

For example, if you choose the Business plan, for each billing cycle option, you’d pay:

  • Monthly: £23 per month
  • Yearly: £20 per month
  • Two years: £16.50 per month
  • Three years: £15 per month

The displayed price also excludes VAT. Web builders are subjected to the standard UK VAT rate of 20%.

So, for an annual subscription on the Business plan, you’d pay:

£20 per month x 12 = £240
+
VAT at 20% (£48)
= £288

How to get Wix for cheaper  deals and discounts

There are two easy ways to save money on your Wix site:

  1. If you're a new Wix user, use the 10% discount codeTAKE10“. Just make sure to note this code and use it at checkout if you upgrade after your free trial.
  2. Opt for longer Wix plans to capitalise on the savings. If you're a savvy business owner, it's unlikely you'll want to use your website for less than three years, and that's the longest plan available on Wix. The longer the plan you choose, the higher the savings are per month.

Savings with the cheapest plan, Core

Plan Length1-Year Plan SAVINGS2-Year Plan SAVINGS
What You Save£168 a year (£14 a month)£240 over 24 months (£12 a month)

Savings with the most expensive plan, Business VIP:

Plan Length1-Year Plan SAVINGS2-Year Plan SAVINGS
What You Save£1,428 a year (£119 a month) £2,040 over 24 months (£85 a month)

Wix Payments and transaction fees

Wix has its very own payment solution: Wix Payments. It is easy to set up, and allows you to accept credit and debit cards, iDeal, and Pay Now by Klarna.

All payments taken through Wix Payments are subject to a 2.1% + 20p transaction fee.

In the UK, the minimum charge amount is £1.

Alternatively, Wix allows you to accept payments from a range of other payment providers. Be aware that every payment provider charges a different processing fee.

We recommend you read Wix's in-depth payment processing fees guide for more info.

Wix domain name renewal

It’s pretty much standard practice in the industry to offer a free domain name for the first year of your website builder or ecommerce plan, which then renews at the standard rate.

The cost will depend entirely on your chosen domain name extension, the number of years you select, whether or not you choose to add privacy protection, and local tax or VAT laws.

Find out everything you need to know about domain name costs in this guide.

Wix add-ons and extras

The Wix app market offers more than 300 apps and business tools that you can use to enhance the functionality of your website. Available apps include Quickbooks, Mailchimp, Google Ads, HubSpot, and more. You can check out the full range on the Wix app store.

Wix and our value for money cost comparison

Following our latest round of product testing, we awarded Wix a score of 4 out of 5 for value for money.

This places Wix ahead of Squarespace (3.9 out of 5) and Shopify (3.6 out of 40, which are the two providers that follow Wix on our ranking of best overall website builders.

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Wix

Squarespace

GoDaddy

Shopify

Jimdo

BEST FOR

Best all-round website builder for small businesses

BEST FOR

Design flexibility & businesses looking to scale

BEST FOR

Ease of use and simplicity

BEST FOR

Best for dedicated sales features when selling online

BEST FOR

Creating a website in under an hour (thanks to its ADI platform)

Overall Score
Based on our in-depth research and user testing
4.8
Overall Score
Based on our in-depth research and user testing
4.6
Overall Score
Based on our in-depth research and user testing
4.4
Overall Score
Based on our in-depth research and user testing
4.0
Overall Score
Based on our in-depth research and user testing
3.3
Value for money
3.4
Value for money
3.6
Value for money
4.5
Value for money
3.0
Value for money
4.7
Price
Price

£12-£35 per month, billed annually

Use code “SU10” to receive a 10% discount on all Squarespace plans

Price

£6.99-£12.99 per month, billed annually (first term discounts available)

Price

£5-£259 per month, billed annually

£1 for first month

Price

£9-£39 per month

You can also take a close look at how WordPress compares with Wix in terms of pricing and features in our dedicated Wix vs WordPress guide.

How we rate website builders for value

We tested 8website builders to evaluate them in terms of functionality, usability, accuracy, and aesthetics so we can make the most useful recommendations to small UK-based businesses.

Our rigorous testing process means these products have been scored and rated in six main categories of investigation and 33 subcategories – in fact, we covered 251 areas of investigation in total. We then gave each category score a ‘relevance weighting' to ensure the product's final score perfectly reflects the needs of our Startups.co.uk readers.

Our main testing categories for website builders are:

  • Website Features: the capabilities and functionalities offered by a website builder, e.g. blog functionality, SEO capability, and marketing capacity.
  • Design: the aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates and customisable themes.
  • Customer Score: external customer opinion; the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.
  • Ease of Use: how user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
  • Value for Money: the balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.
  • Help and Support: the assistance and resources available to users when they encounter issues or need guidance while using a website builder.

Wix pricing: in summary

While it may not be the cheapest overall, we found that Wix is the best website builder on the market. It is worth noting that it does slightly undercut some of its main competitors, and it certainly offers good value for money.

To summarise, below are all of Wix's pricing plans:

  • Wix free plan  £0 per month
  • Wix Light plan  £7.50 per month
  • Wix Core plan   £14 per month
  • Wix Business plan  £20 per month
  • Wix Business Elite plan  £119 per month
  • Wix Enterprise plan  Bespoke quote

Wix premium web building plans start at a very reasonable £7.50 per month, and its online store plans start at £14 per month making its cheaper than its closest competitors Squarespace and Shopify.

We conclude that based on the abundance of features you get for the price point, Wix is undoubtedly a good-value web-building product.

The free plan is a great way to get a taste of Wix risk-free, but we’d recommend upgrading to a premium plan as soon as possible if you want to see what Wix really has to offer.

Remember, there’s a 14-day free trial for all premium plans. You can try any of them out, and cancel if it doesn’t seem like the right fit for your business.

Wix is also offering a 10% off to all new users with the code “TAKE10”.

You can sign up for a free trial with Wix today. 

FAQs
  • Is Wix actually free?
    Wix has a free plan available. However, we don't recommend this as an option for businesses because you can't sell online and your site will be littered with Wix ads. You'll also have no custom domain - which doesn't create a sense of professionalism. We suggest you use Wix's free plan to test out the features.
  • How can I save money on Wix?
    The best ways to save on Wix right now are to use the 10% discount code “TAKE10” for 10% off for all new users, and to opt for longer plans to capitalise on the long-term savings.
  • What are the disadvantages of Wix?
    There aren't many disadvantages to using Wix as your website builder or ecommerce platform. The VIP plans are incredibly efficient, particularly considering the cost. The primary disadvantage with Wix is that once you have chosen your template and set up your website, you can't change template. Other disadvantages would be that Wix's dropshipping functionality is not as strong as other competitors, like Shopify and BigCommerce.
  • Is WordPress better than Wix?
    For most small business owners, WordPress is not better than Wix. The only time WordPress may out perform Wix is when you have a solid level of coding experience, and can build using an open source platform (which is how WordPress operates). If you have no coding experience, Wix should be your go-to provider.

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Written by:
Ross has been writing for Startups since 2021, specialising in telephone systems, digital marketing, payroll, and sustainable business. He also runs the successful entrepreneur section of the website. Having graduated with a Masters in Journalism, Ross went on to write for Condé Nast Traveller and the NME, before moving in to the world of business journalism. Ross has been involved in startups from a young age, and has a keen eye for exciting, innovative new businesses. Follow him on his Twitter - @startupsross for helpful business tips.
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