Go2Geo: Mat Richardson

The former drummer outlines the concept of his geo-targeted affiliate marketing business

Name: Mat Richardson
Age: 35
Company: Go2Geo
Staff numbers: 1
Location: Sheffield
Date launched: 15/01/2013
Website: www.go2geo.com


Tell us what your business does:

Go2Geo provides its customers with shortened geo-targeted links and real-time actionable analytics. From each link, the user can redirect traffic to multiple and relevant destinations based on their buyer’s geographic location. One link has many destinations.

Where did the idea for your business come from?

A short time ago I was reading a post from a well-known entrepreneurial blogger, he was recommending a book which I was persuaded to buy and so I clicked the affiliate link at the bottom of the page. The link redirected me to a US vendor, as I’m in England I didn’t complete the purchase and he lost his commission. With a Go2Geo link he can now send each customer to a relevant destination for them based on their geographic location.

How did you know there was a market for it?

88% of consumers have abandoned an online shopping cart without completing their transaction, according to a Forrester study. The main reasons for this are high shipping costs, and long shipping times, potential issues around returning goods and having to pay in foreign currencies. Go2Geo solves all of these problems.

What were you doing before starting up?

I’ve been a pro drummer and percussionist, educator and property developer.

Have you always wanted to run your own business?

Yes, I founded MPR Entertainments Ltd before this and have always been self-employed.

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How did you raise the money?

Personal savings.

What challenges have you faced and how have you overcome them?

Go2Geo is a bespoke system and since I am not particularly technical I couldn’t build it myself. Finding a really good development team to bring on board was a very long and arduous undertaking. Thankfully I managed it. I have a superb team now.

Describe your business model and how you make money:

The cost for each package of 100 shortened links with real time analytics, allowing unlimited traffic and redirections for all countries of the world costs just $9.99 US dollars per month. We also have a superb affiliate program run through share a sale.

What was your first big breakthrough?

We have only just launched so being featured on affiliates4u on the 17th January was really great, that and our first sale of course!

What advice would you give to budding entrepreneurs?

Today is the day to start, not tomorrow or next week. Commit to the journey and begin. Head towards the fear and keep moving towards that feeling. It’s just energy, use it to create big things!

Where do you want to be in five years’ time?

In five years I want to have sold Go2Geo after having developed it into a worldwide success.


(will not be published)