Google update will impact businesses without a mobile-friendly site

Small business owners urged to optimise their websites for mobile as tech giant has revealed it will be introducing a mobile search update in May...

Search engine giant Google has encouraged businesses to improve their websites for mobile following an announcement that it will introduce a new algorithm update which will penalise those sites that aren’t mobile-friendly.

See more: How to make your website mobile-friendly

The update, which will start being rolled out in May, will see Google increase the effect of its ranking signal (whether codes are mobile-friendly or not) on mobile search results to enable users to find more pages that are relevant and optimised for mobile devices.

While websites that are already optimised for mobile will not be impacted by the update, if your site isn’t easy to use on mobile it’s more likely that your pages will rank lower on mobile search result pages – which could result in a loss of traffic and potential customers.

Google has asserted that the update will not impact the intent of the search query,  so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

For guides on how to make your website mobile-friendly click here, and to find out if your website is already mobile-friendly; use Google’s Mobile-Friendly Test here.

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