Google backs $9m in storytelling start-up Lost My Name

2014 Startups Awards finalist wants to become the "Pixar of Books" with its personalised children's tales

Personalised story book start-up Lost My Name, a finalist in the Startups Awards 2014 for Product Business of the Year, has clinched $9m in a Series A round led by Google Ventures.

Greycroft, Allen & Co, and former SunGard president and CEO Cris Conde also participated in the round.

Launched in 2012, Lost My Name creates stories and illustrations which, using a unique algorithm, can be matched to a child’s name and gender to create their own personal story – with the child’s name forming the basis of the tale.

To date, the business has sold over 600,000 books in over 135 countries around the world and has an ultimate goal to become the “Pixar of Books”.

It will use the investment to support the launch of a new book this autumn.

Google Ventures general partner, Avid Larizadeh Duggan, commented: “The move toward customised content changes the way kids interact with books, video and toys.

“Lost My Name is on the path to personalise the world of children’s entertainment, bringing classic products to life in unexpected and delightful ways.”

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