New Google tool to help small businesses export

Google Market Finder helps businesses identify new customers, plan for success, and grow their export sales online

Google has launched a new tool to help small businesses export.

Called Google Market Finder, the service helps businesses identify new customers, plan for success, and grow their export sales online.

How to use Google Market Finder

Step 1: Find the best markets for your business: Once you enter your website into the Market Finder tool, it will suggest which export markets are best for your product or service.

It shows the number of monthly Google searches for your product as well as a potential market’s gross domestic product. Market Finder analyzes consumer internet use, demographics and disposable income, giving clear indicators and valuable insights into a market’s growth potential.

Step 2: Prepare your business for a global market: Market Finder sets you up for international success by getting you export-ready. Extensive localization tools, guides and tips show how to communicate effectively to a new market, whether it’s language, customs or preferred payment methods.

Logistics resources outline the rules of international delivery and transportation for your chosen market. Payment guides explore the many payment options available globally—and pinpoint which ones are best for each market.

Step 3: Get your business in front of customers: Market Finder provides training resources on digital marketing to ensure that users looking for your business can find it.

For instance, it shows how to create AdWords campaigns that are effective and geared to your chosen market through a series of accessible case studies, guides and videos.

Greg Hands, minister of state for trade policy, said:

“Today, 3.7 billion people are online around the globe, so every business, no matter how small, should be going digital to reach new customers around the world.

“The new Market Finder tool is just one part of the huge range of support we offer as an international economic department, so British companies can seize on exporting opportunities and make the UK a global trading nation.”

Chris McDonald, enterprise and innovation chair at the FSB, said:

“Digital innovation is blurring the distinction between goods and services. By fully exploiting new digital technologies such as Google’s Markets Finder, more small firms can compete effectively in the global market, with no business too small to export.”