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Government makes Emma Jones MBE its small business representative

Female entrepreneur behind Enterprise Nation and StartUp Britain is set to show that "government is open for business"...

Emma Jones MBE, the founder and co-founder of enterprise organisations Enterprise Nation and StartUp Britain, will be working to show that “government is open for business” after being appointed small business crown representative.

Announced by the Cabinet Office on July 17, Jones' main focus will be procurement and she will be working with smaller businesses across the UK to help them bid for, and win, government contracts as part of a new national campaign.

Jones will be working one day a week in the paid role and her duties will also involve identifying barriers that hinder small businesses from working with the public sector, helping government to find new opportunities for small firms, and making opportunities with large corporates and government known to smaller enterprises.

Jones founded small business community Enterprise Nation in 2006 and it now has over 75,000 users and runs events throughout the UK. She was one of eight co-founders, alongside Oli Barrett MBE, to launch entrepreneurial group StartUp Britain in 2011.

Speaking about her new appointment, Jones said she should would be “championing small business from within the heart of government” and outlined some of her plans:

“I’ll be looking to simplify further the bureaucracy that small businesses can face, and increase awareness of opportunities so that start-ups and small and medium enterprises have more chances to build their businesses.

“Securing a government contract is a great way for firms to bring in a steady income stream that can really help a business to grow – especially with the government’s pledge to pay within 30 days.

Cabinet Office minister, Ben Gummer, added:

“Jones has had enormous success campaigning on behalf of small businesses, so it is great that government can now benefit from her experience, enthusiasm and expertise. I can think of no one better to help us achieve our goal.”


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