Great British Startups Cup 2014: Fans’ favourite revealed…

Announcement marks end of the 2014 Startups Cup which saw Seedrs crowned champion

Following weeks of voting, Startups can now reveal the winner of the Great British Startups Cup fans’ favourite as chosen by you.

With stiff competition between the 32 fast-growth UK start-up ‘teams’, ranging from taxi apps, ad tech, cycling, food delivery, alternative finance, beer subscription, going out apps, and personal shopping, the Startups Cup fans’ favourite is…


Having scaled to five cities and a team of 18 employees since its launch in December 2011, it was ‘night out designer’ app DesignMyNight’s army of loyal supporters which took it to pole position, with burger delivery service Chosen Bun and advertising firm Affectv following closely behind.

DesignMyNight, featured in the 2014 Startups 100, had made it through to the semi-final stages in the Startups Cup but was narrowly beaten by Seedrs on the basis of its rival’s stellar website, employee numbers, and elevator pitch.

The announcement marks the end of a remarkable month for the inaugural Great British Startups Cup, sponsored by Elance, which sought to champion and celebrate some of the country’s most impressive start-up talent, with the 32 selected businesses forming ‘teams’ and ‘groups’.

The Cup garnered involvement from several high-profile industry leaders who became ‘referees’ and included Michael Hayman MBE and Nick Giles; co-founders of Seven Hills, Doug Richard; original Dragon and founder of The School for Startups, Holly Tucker MBE, co-founder of, and serial entrepreneur Oli Barrett MBE.

Teams battled it out over a period of nail-biting matches which were judged by referees according to critical business criteria such as company name, website, elevator pitch, and growth potential.

The Startups Cup culminated in a tense final which saw going out app YPlan go head to head with equity-based crowdfunding platform Seedrs, and, after a high-scoring first half, Seedrs was crowned as the overall 2014 Startups Cup champion having become the “place to go” for ambitious young businesses looking to raise early-stage finance.

Ian Wallis, editorial director, commented:

“Congratulations to DesignMyNight! Pipped to the post by equity crowdfunding platform Seedrs in the semis, it seems so appropriate that it was another crowd that voted in favour of the UK’s nightlife concierge. Concluding a fabulous tournament – one that has been widely described as the UK’s best month-long editorial festival of start-up-focused-World Cup-mimicry EVER!!! – it falls to me to thank the wondrous start-up talent that left us in their thrall these past four weeks.

“32 great businesses – all of which I’m sure you’ll hear more about – played out 63 mouth-watering ties. And just one – Seedrs – was left standing. We congratulate them too.

“We’d like to thank our committed referees, who took their roles incredibly seriously. Some may have been more officious and quick with their form of tough love than others, but each and every one gave due consideration to the participants’ efforts and truly entered into the spirit of the competition. And finally, we’d like to thank Elance, our excellent sponsors of this inaugural Great British Startups Cup.”

Check out the results of the Startups Cup here.


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