Grocery Accelerator crowns UK’s up-and-coming food and drink start-ups

Pea-based snacks Taking the Pea and vegetable ice lollies Polar Pops among winning businesses to receive £60,000 investment

Six British food and drink entrepreneurs have beaten competition from more than 300 applicants to win £60,000 investment and a place on The Grocery Accelerator’s business mentoring programme.

After successfully pitching to investors and producers in a Dragons’ Den-style event at the Speciality & Fine Fine Food Fair 2015, the six start-ups will now participate in the six month accelerator to get support to help make their brand a success in the highly competitive food and drink sector.

The six winners are:

  • Taking the Pea – Savoury pea flavoured snack company founded by Mike Gallagher and Sharmain Davis
  • Naturelly Jelly Juice – Fruit-based, natural jelly in squeezable pouches, founded by Dean Dempsey
  • Saltrite – Sodium free salt substitute, founded by Richard Scotney
  • Jim-Jams – Healthy, reduced and no added sugar chocolate and fruit spreads, founded by Kevin and Kellie Bath
  • Equinox Kombucha – Range of fermented tea drinks, made using herbal infusions and fruit juices, founded by Chris Peters, Robert Charles and Daphnie Charest
  • Polar Pops – 100% fruit and vegetable ice lollies, founded by Susie D’Andrea and Emily Fletcher

Paddy Willis of The Grocery Accelerator, commented: “The standard of applications was incredibly high. It was a challenging and exciting process, whittling them down to our final six.

“We believe each of our winners has the potential to become a serious contender in the food and drink industry – and they all bring something different to market. We look forward to guiding and encouraging them, as they take their next step towards growing their business into a nationally recognised brand.”


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