Grocery Accelerator on hunt to find Britain’s next big food and drink business
New Covent Garden Soup Company's John Stapleton and Moma Foods' Andrew King have backed programme to support six budding start-ups
The Grocery Accelerator is searching to find Britain’s next big food and drink brand, with entries now open for its latest start-up programme.
Backed by Moma Foods’ non executive director Andrew King, and New Covent Garden Soup Company and Little Dish co-founder John Stapleton, six winning businesses will receive £60,000 investment in return for 15% equity, and six months support including one-to-one mentoring from successful food and drink entrepreneurs.
The finalists will be decided following a Dragons’ Den-style pitching event at Olympia’s Speciality & Fine Food Fair 2015 on September 6 and 7, with the winners revealed on September 8.
Last year’s winners include The Rutland Charcuterie Company Ltd, berry powder provider Arctic Power Berries, soft drinks company Genius Drinks Ltd, and home baking kit business MannaVida Ltd.
Founded by Paddy Willis, co-founder of premium baby food business Plum Baby; Simon Lacey, founder of consultancy Idea to Shelf Ltd, and fruit entrepreneur Rob Ward, The Grocery Accelerator provides “cash and coaching” to develop budding food and drink start-ups.
Bay Tree Food Co Ltd founder, Emma Macdonald, and Heinz’ ex Asia CFO, Simon Taylor, have also backed the programme.
The Grocery Accelerator’s Willis commented: “This is an incredible opportunity for ambitious and passionate food and drink businesses looking to scale up to the next level.
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“The Grocery Accelerator is designed to support promising young brands with high-growth potential. Funding and industry know-how are often a key barrier to entrepreneurial success – but we will give them all the tools they need to break through.”
Applications for The Grocery Accelerator close on August 16, apply here.