Marketing for growth: Expert advice from Taboola, Thread, Secret Escapes and more
If you want to market your business for growth then content marketing – creating and sharing online material to stimulate interest from customers – should be top of your priority list.
However, it’s not always easy to get it right or to stand out as a content marketer; particularly as every brand wants in.
For instance, 2018 research from the Content Marketing Institute found that, in the UK, 86% of brands have adopted it within their marketing strategy.
To help businesses best apply content marketing to generate huge growth, native advertising and content discovery specialist Taboola recently brought together fast-growth start-ups and marketing professionals to share their marketing insights at an exclusive breakfast briefing.
Delving into a range of content marketing themes, the event featured advice from Jim Warren; marketing director of Bloom & Wild, Secret Escapes’ head of display and paid social Signa Schjønning, and Aamar Chishtie; Thread’s product manager (growth).
Taboola’s Rachel Zalta, MVF COO Andrew Harkness, and Heist Studios VP of marketing Ellie Howard completed the line-up of marketing experts sharing their experiences on brilliant content marketing.
Covering everything from emerging marketing trends, how to deliver and capitalise on content that converts, the numbers you should measure, and how to demonstrate Return on Investment (ROI), the event served as a masterclass on how to take content marketing to the next level.
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To ensure that this advice is available for every small business looking to leverage marketing for growth, we’ve created a quick video which gathers key stories and tips from the event which you can takeaway.
Watch the video to gain stories and expert insights on:
- Creating a content marketing strategy that’s true to your brand
- Tapping into users’ exploration mindset
- Using native advertising to get your content discovered
- The metrics to measure marketing success