Food and drink offers app Happiour snatched up by MyVoucherCodes
App has partnered with LEON, Starbucks and Jamie’s Italian, and will now have access to MyVoucherCodes' seven million-strong audience
Happiour, the London-based food and drink deals app, has been acquired by MyVoucherCodes – the discount website founded by 2011 Young Gun Mark Pearson and now owned by fellow Young Gun company Monitise Content.
Founded in 2015 by brothers Hal and Sam Stokes, Happiour has partnered with over 150 major dining chains – including LEON, Starbucks and Jamie’s Italian – and independent restaurants, bars and cafes to offer exclusive deals to its users, whether it’s a free croissant with a coffee or half price cocktails after work.
Retailers can create exclusive, geo-located offers directly on the app, helping to promote new or seasonal products, driving footfall and reducing end of day waste.
Happiour, which claims to have already attracted 100,000 users in London, has secured more than £1m to date from investors including Downing Ventures, DN Capital, Michael Birch, Paul Donovan, and Mark Sheehan – the guitarist for The Script. The app will now be able to benefit from MyVoucherCodes' estimated seven million customers across the UK.
Hal Stokes said: “We built Happiour to help food and beverage vendors increase sales and enable consumers to enjoy a sense of discovery and reward.
“The average commuter spends over £10 a day on food and snacks, so we created a way of giving them great discounts and making their ‘everyday’ better. We are very excited to be working with the MyVoucherCodes team, and with their help we’ll scale effectively across the UK.
Chris Reilly, managing director of Monitise Content, said: “Happiour is a dynamic and innovative platform that gives users what they want, when they want it. ‘Local’ is the big nut that high-street merchants are trying to crack and Happiour provides a genuine solution to this problem.
“We are looking forward to working with the entire Happiour team to grow the business and build on its success.”