‘Happy Days’ musical seeks Seedrs funding
Armchair investors invited to back first-ever crowdfunded theatre production
Investors on crowdfunding platform Seedrs have been invited to back a musical version of American TV sitcom Happy Days, in what will be the first major theatrical production to raise investment via crowdfunding.
The producers are seeking £250,000 Seedrs investment in return for a 25% share of the show’s profits, which has been written by Gary Marshall, creator of the original TV series.
The production will feature songs written by Oscar, Grammy and Golden Globe winner Paul Williams, as well as the original TV show theme.
Henry Winkler, who played the iconic Fonz character in the 1950s-set original series, is also on board as a creative consultant for the musical.
Whilst theatrical productions have raised money before using ‘rewards-based’ crowdfunding websites such as Kickstarter, the Happy Days musical marks the first time crowd investors will be able to partake in a show’s profits in return for their investment.
Investors can back the show with as little as £10, which is set to open at the Churchill Theatre, Bromley, in February 2014.
The show is being produced by Todd Rupert and Amy Anzel of holding company RTR International. Todd Rupert said: “Investing in theatre productions is normally reserved for the wealthy.
“With this show, we wanted to give everyone the chance to be a part of what we believe can be a big hit. We’re sure that all audiences will love the musical, but those who have backed it financially will enjoy it even more – they will have helped make the show happen.”