Hassle acquired by German competitor Helpling for €32m

Purchase of fast-growth Startups 100 alumni company will create "world's biggest" home cleaning marketplace

Hassle.com, the UK cleaning platform ranked sixth in the 2015 Startups 100 index, has been acquired by German competitor Helping in a move to create the “clear leader” for bookable household services.

Launched in January 2013 by Growing Business Young Guns Alex Depledge, Jules Coleman and Tom Nimmo, Hassle.com allows you to find, book and pay for a local, trusted cleaner via its website – charging a flat rate of £10 for every hour of cleaning.

It had grown to 45 employees and recently expanded into two European cities, supported by $6m investment from venture capital firm Accel Partners.

Its purchase by Berlin-based Helpling will enable the company to expand further in Europe – with Helpling having already launched operations in 14 countries – with the goal to become the “world’s biggest” home cleaning marketplace.

Helping, which offers a comparable service to Hassle, was founded by Rocket Internet, Benedikt Franke and Philip Huffman in January 2014 and has raised over €56.5m in investment to date with recent launches in Singapore and the UAE.

The deal will see Hassle continue to operate under its established brand with Depledge, Coleman and Nimmo taking on roles as ‘global co-founders’ with Accel Partners joining Helpling’s board of investors.

Hassle’s Depledge, who recently hinted at an acquisition, commented: “It is no secret that Helpling moves fast. Their ability to scale and raise money is impressive. This, combined with our ability to build depth in market and user loyalty, means that together we are a force to be reckoned with.

“Our goal from the beginning has always been to become a global domestic cleaning brand. This strategic move takes us significantly closer to that goal.”

Helpling co-founder, Franke, continued:

“Hassle.com is not only the market leader in the UK and Ireland, it also has a very sophisticated technology and has built a brand that people associate with trust, quality and safety.

“This partnership combines Hassle.com’s expertise with Helpling’s international footprint and access to capital. It creates a very exciting global proposition and makes our combined company the strongest player in this space”.


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  1. It’s an interesting event the merger, however claiming that hassle is the market leader is a pretty strong statement that founded on what evidence?