Healthy food business: Cuckoo Foods
The bircher muesli brand with national distribution and a high-profile mentor; Cuckoo wants to make breakfast and snacks “easy, delicious and healthy”
Mission statement: The Modern Muesli
One-line elevator pitch: All-natural ready-to-eat bircher muesli yoghurt pots
Stocked with: Tesco, Selfridges, Waitrose, Co-Op, Harvey Nichols, Ocado, Daylesford Farm, Partridge’s London
Female entrepreneurs and old school friends Anna Mackenzie and Lucy Wright wanted to create an “easy, delicious and healthy” breakfast for “busy and adventurous people” like themselves. Having fallen “in love” with bircher muesli after trying it in Switzerland, the pair decided to create their own bircher recipes; mixing low GI wholegrain oats, yoghurt, linseed and fruit. Launched in December 2013 , Cuckoo Foods’ on-the-go bircher muesli pots now come in a range of flavours including mango and coconut, choco sour cherry, and apple and cinnamon spice, and claim to provide a good source of protein and fibre.
Why Cuckoo Foods makes our list:
In the space of two years, Mackenzie and Wright have adapted a breakfast idea into a successful business with a nationwide distribution list to envy. Mentored by Neil Burchell; ex-managing director of Rachel’s Organic, the duo’s cereal brand looks set to have staying power on supermarket shelves. In October, the company reported revenues of £125,000 and thanks to a £1m deal with Co-Op and Tesco, revenue is set to grow by 800%. Mackenzie has started writing about her start-up experience in a monthly column for Startups.co.uk which you can read here.
What the critics say:
“If you’re looking for a delicious morning treat or afternoon snack, then Cuckoo Bircher Muesli […] offers an option using all-natural ingredients.” – OK! magazine