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Healthy food business: Emily Fruit Crisps

Crisps “with none of the funny stuff” – snack brand Emily Fruit Crisps has listings with major retailers and counts TV chef Lorraine Pascale as a fan

Mission statement: All the goodness of fruit with the crunch of a crisp
One-line elevator pitch: Gluten-free and preservative-free, vegan crisps made from fruit
Stocked with: Ocado, Topshop, Wholefoods, Selfridges, Holland & Barrett, Sourced Market

The story

Some of the best business ideas were inspired by travel and it was a trip to the Far East that led to a ‘lightbulb moment’ for Emily Fruit Crisp founders Alessandro Ascani and Emily Wong. After discovering a way of making crisps in a vacuum “that preserved all the good things in fruit while still being amazingly crunchy”, the couple decided to make their own. Low in fat, gluten free and vegan with no additives or preservatives, the duo’s namesake brand Emily Fruit Crisps offers pineapple crisps, banana crisps and apple crisps with “nothing but a little oil and lots of fruity deliciousness” at 124 calories per bag.

Why Emily Fruit Crisps makes our list:

With brilliant branding (just take a look at the business’ floral packaging) and a free-from focus, it’s little wonder London-based Emily Fruit Crisps has bagged listings with big-name retailers such as Holland & Barrett and Topshop. In 2015, the business was awarded a Gold Star at the Great Taste Awards for its apple crisps and the start-up has also received recommendations from popular TV chef Lorraine Pascale who said the crisps are “seriously good, I mean AWESOME”.

What the critics say:

“The next way to consume your five a day, they [Emily Fruit Crisps] have become an instant hit with the Bazaar team.” – Bazaar


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