Healthy food business: Mello Drinks
Move over coconut water, this melon juice start-up claims to be one of the fastest-growing food and drink companies in the UK today. Find out why
Mission statement: REPAIR, REHYDRATE, REPLENISH
One-line elevator pitch: 100% raw cold pressed melon juice with no added sugars or preservatives
Stocked with: Ocado, Wholefoods, Waitrose, Harrods, John Lewis, Selfridges, Harvey Nichols, Daylesford Organic Farms
Founded by Rose Aldean and Sophie Lund in October 2014, Mello Drinks aims to take on the traditionally sugar laden fruit juice market with its range of fresh, cold-pressed melon-based drinks which don’t use added flavourings, concentrates or artificial sugars. Currently available in watermelon and cantaloupe flavours, Aldean and Lund say their drinks range offers a natural source of nutrients and antioxidants. The duo’s goal is to encourage others to “escape the ordinary with us and make the world a healthier, less predictable place to live”.
Why Mello Drinks makes our list:
In little over a year, Mello Drinks has racked up listings with premium UK retailers including Waitrose and John Lewis to sell in hundreds of stores across the country, and gained press coverage in major publications including The Telegraph and The Independent. With no previous experience in the industry, Aldean and Lund have brought an entirely new drinks product to market and turned it into a national brand.
What the critics say:
“It’s delicious and refreshing and, thankfully, it tastes exactly like watermelon. This immediately makes it better than coconut water.” – The Guardian