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Healthy food business: Pip & Nut

Having scaled from a garden shed, this fast-growing natural nut butter brand is stocked in Wholefoods, Marks & Spencer and many other retail giants

Mission statement: #NaturalNuttiness – We’re obsessed by nuts and want to put them back on the nutritional map
One-line elevator pitch: Natural nut butters with absolutely no palm oil
Stocked with: Selfridges, Sainsbury’s, Marks & Spencer, Wholefoods, Ocado, Fenwick, Sourced Market, Fortnum & Mason, Virgin Active

The story

A keen marathon runner, founder Pippa Murray would often eat peanut butter as a source of protein but wanted to make her own nut butters that didn’t use refined sugars or palm oil, a “bad saturated fat”. Launched in January 2015 after a year of planning and a stint in a garden shed, Murray has successfully created a range of all-natural nut butters which embrace the ‘good fats’ with flavours such as honey and cashew, coconut and almond, and, of course, peanut butter. She has also expanded the range to include squeeze pouches for “snacking-on-the-go”.

Why Pip & Nut makes our list:

Targeting the health-conscious consumer, Pip & Nut appears to be onto a winning business with its “nut-ritional” offering. The start-up has already secured over £200,000 in private and equity crowdfunding, and claims to have achieved over £600,000 turnover. These milestones helped the company make our finalists' shortlist for the Startups Awards in the Crowdfunded Business of the Year category. It recently bagged Sir Richard Branson’s Foodpreneur Award and took home The Grocer New Product Award for its coconut and almond butter.

What the critics say:

“Pippa Murray [is an] entrepreneur kicking ass.” – The Huffington Post


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