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Healthy food business: The Coconut Collaborative

Far removed from co-founder James Averdieck’s Gu Puds business, The Coconut Collaborative offers ‘healthy’ yoghurts made from coconut milk

Mission statement: Free from dairy, but not temptation
One-line elevator pitch: Gluten-free, dairy-free and soya-free yoghurts made from coconut milk
Stocked with: Waitrose, Ocado, Tesco, Sainsbury’s, Wholefoods

The story

Having scaled and sold his chocolatey pudding business Gü Puds for an estimated £32.5m, James Averdieck is back in the food market but this time with a far more nutritious product – ‘healthy’, free-from yoghurts. Launched in 2014 by Averdieck with founders Ian Drury and Steve Bassant, The Coconut Collaborative specialises in dairy-free, soya-free and gluten-free yoghurts made from coconut milk with flavours such as blueberry, mango and almond. Promising to provide “love at first spoonful”, the brand also acts as a social enterprise by planting coconut trees, helping coconut farmers and supporting charities.

Why The Coconut Collaborative makes our list:

It’s an unlikely scenario; a premium, indulgent dessert maker launching a healthy rival but Averdieck clearly has the ingredients for success. His yoghurt range, which is said to have half the fat and calories of a Gü Pud, can already be seen on the shelves of top supermarkets such as Waitrose and Wholefoods and a dairy-free chocolate version called Little Choc Puds is currently being rolled-out.

What the critics say:

“We had set our faces against ubiquitous coconut hype. […] But we’ve been converted by The Coconut Collaborative’s dairy-free, cream coconut yoghurt.” – The Telegraph


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