HECK FOOD secures £1m Panoramic funding to “make its sausages famous”

2014 Young Gun-founded family-run sausage manufacturer marks equity firm’s first investment in a Yorkshire-based business

Family-run premium sausage manufacturers HECK FOOD has raised £1m growth capital from venture firm Panoramic Growth Equity (Panoramic) in a move to help “make its sausages famous”.

Founded in 2012 by Yorkshire farmers Andrew and Debbie Keeble, along with 2014 Young Guns Roddy Keeble, Jamie Keeble and Ellie Keeble, HECK FOOD combines two brands of sausages; The Harrogate Sausage Company and its premium range; HECK.

Over the last two years, the business has grown to £3m revenues, a team of 20 staff, and has its products stocked in Tesco, ASDA, Morrisons, Booths and Waitrose.

It intends to use the investment, Panoramic’s first in a Yorkshire-based company, to increase marketing of its premium brands and increase sales.

HECK co-founder and managing director, Andrew Keeble, said:

“We were looking for investors who would not only support us and help us to take our business to next level, but who would also allow us the freedom to run our business our way.

“Panoramic brings a great deal of business experience, connections and financial firepower to the table but we remain in total control of our production process.”

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As part of the deal, Panoramic partner Stephen Campbell will join HECK’s board. Campbell commented:

“The team at HECK have created premium sausage brands that offer consumers the very highest quality of ingredients and production with no compromises.

“Having been in dialogue with them for some months, we share their vision and determination to grow their brand into the UK market leader in its space and for this reason are pleased to put £1m investment behind their growth plans.”


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