How Aurelia Probiotic Skincare generates love for its brand through social media
The natural skincare company has maximised social channels like Instagram to make its dot com website the go-to destination for beauty fans. Learn how...
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What's the best way to attract customers to your website and keep them coming back for more?
For Claire Vero, founder of Aurelia Probiotic Skincare, the answer is simple and consists of two things;
- Make sure your website has a dot com domain as this will help you reach customers from all over the world.
- “Cherish your customers” using social media.
Vero, who previously spent years working for a major pharmaceutical company, started Aurelia five years ago after being inspired to create a probiotic skincare business “which would fuse science and nature”.
The business, which boasts wholly natural ingredients across a range of skin creams, toners, cleansers and more, was launched from a website; an approach which Vero explains is “incredibly difficult to do when you're a product brand” yet having a dot com name “really helped establish a global platform”.
Today, Aurelia's website is its key channel with 300% year-on-year growth – growth which has been supported by an investment of time and resources into social media which, Vero insists, is essential for “customer retention”: “Social media supports our direct channel – our website – and has everything to do with marketing.”
For Aurelia, social media success has been most evident through Instagram, its fastest growing channel where the brand has over 17,500 followers. However, the business has recently started trialling paid advertising on Facebook which is already generating returns; “it's immediately working and growing” and the brand has been able to track customer interactions through Facebook.
So how does Aurelia use social media to generate love for the brand among customers? For Vero, it's about “encouraging people to come back to the website” using a variety of different posts and social media activity such as promoting new products and incorporating posts that prompt interactions.
As Vero goes on to explain, social media marketing is essentially all about “making people aware of what's going on in the world of Aurelia and inviting them to share and explore more.”
Now focused on making its dot com brand localised so that customers can make orders from all different countries but in their own currencies, learn more about how Aurelia has got online and maximised social media to win customers in this exclusive video…
This article is a part of the ‘Getting Online’ series sponsored by Verisign.