How can I know the right price to pay for a website redesign?

I need my company website redesigned and have so far received quotes ranging from £1,500 to £60,000. What should I look for in a web design company and how do I ensure they’re quoting me happy?

A. Graham Long of Hewlett-Packard writes:

There are a number of factors to consider when creating or updating a website and cost can vary considerably depending on your requirements. You need to ask yourself what you want from the website and the agency.

When you meet with an agency ask to see a portfolio of previous work, do they have any existing clients in your business sector? When it comes to what you want from your website, be prepared to ask challenging questions, look at competitors’ websites and note what you think works and what doesn’t. This research may also provide you with a list of potential agencies to shortlist; you will then gain an idea of what you can expect for your money.

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If you are looking for a simple redesign with no database back-end solution you should be looking at no more than £2,000, however, the price will start to rise with increased security considerations. For example, do you need an online catalogue with ordering functions? Do you have a membership or customer database whose details need to be stored online? If you already have a website this database should exist and transfer fees should be minimal. But if you are starting from scratch costs could be high.

Make sure that any quotes are itemised, so that you can identify any unnecessary costs. Also, remember that the work does not stop on completion of the initial redesign. The agency should offer your staff training to make sure they understand how to make minor updates to the website. The quote should also include monthly maintenance.


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