How to create and manage a successful business website

If you want a website that will deliver results you need to get it right from the off and maintain a "freshness factor". Here’s how…

No matter what sector you’re in, every business should have an online presence, which starts with creating a website.

There are many great services online for businesses that need a smoothly functioning site, and by learning how to create a business website, you might even be able to do some of the work by yourself.

Even if you decide to hand over the design work to a professional website builder, you might want to take part in some of the process. Today it is a must to update a website regularly. This is not only due to the fact that search engines prefer sites with content that offers a “freshness factor,” but also because both new and returning clients appreciate a site that is lively and constantly updated. Because the content is so important, you might want to get some help shaping texts to make them attractive from a marketing standpoint.

To pay or not to pay: Is a free website sufficient?

A question that many people will run into is: is it worthwhile to hire a website building company to take care of the creation of the site or is it smarter to do it for free? It is possible to create a business website for free, but such a site will come with several disadvantages that are important to acknowledge. When you are using a free website builder you will need to consider the following:

  • You might not be able to choose your own domain name and in most cases, your site’s name will be affixed to the domain name of the service.
  • You will be limited when it comes to design elements and you will have to utilise only the layouts offered.
  • You might not be able to develop the site in any direction without updating your status from non-paying to paying customer.
  • You will still need help with the marketing aspect of your site. If this is something you can get as part of a website builder package it might be better to opt for the paid version from start.

The free website building services of today are impressive and might be enough for your business website. You will need to decide whether you will be able to use them to create a site that will look as professional as you would like. If not, it will be better to pay for the service in order to get a site that will truly has the ability to convert visitors to paying customers. If the package includes help with branding, SEO and online marketing, your chances of running a business site that converts well are much greater.

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The importance of freshness

Once your site is ready to go, you will need to maintain it. Updates are very important in order to maintain the “freshness factor.” For this purpose it can be wise to implement a blog section on a business site. The blog is used for regular updates and also for the publication of content that will highlight certain keywords and phrases. Matt Cutts of Google talks about the importance of freshness in this video and explains more about what this really means and how to achieve it.

Mobile friendliness

Because mobile friendliness is more important than ever, you need to pick a theme for your site that is responsive. This means that it will work just as well on smaller screens as it does on larger ones. Google and other search engines can detect sites that are easy to browse and read on all screens. When you sign up for a website builder service this is something you should look for. If you don’t make the site mobile friendly from the start, you might have to take care of this at a later point, which could entail the time and trouble of remaking and relaunching the entire site for mobile.

Don’t forget about the content!

When you know your business like the back of your hand, it is natural to believe that you are the best person to describe it. However, this might be a big mistake when you are creating a business website to attract and engage new customers. Professional marketing writers can help you express your concept in a sales oriented way. You might not be aware of it, but just the use of one particular word and not another might be what will make the difference between closing a sale and or losing a potential client. Some words sell better than others and professional writers also know how to formulate your business message in a clear and intuitive way.

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